Remote Performance Marketing Manager

Summary

Join our team as the Performance Marketing Manager and own PingCAP's paid advertising initiatives, focusing on driving qualified traffic and conversions.

Requirements

• 4+ years of experience in performance marketing, paid advertising, SEO, and CRO, preferably within SaaS or tech industries
• Expertise in managing campaigns across Google Ads, LinkedIn, and other digital advertising platforms
• Strong understanding of CRO principles, with hands-on experience conducting A/B testing and optimizing user journeys
• Proven experience in SEO strategy development, keyword research, and technical SEO
• Data-driven mindset with proficiency in analytics tools like Google Analytics, Google Tag Manager, and marketing automation platforms
• Strong project management skills and ability to collaborate with cross-functional teams
• Familiarity with CRM tools (e.g., Salesforce) and marketing automation platforms (e.g., HubSpot, Marketo)

Responsibilities

• Assist in defining our overall paid demand generation strategy across paid search, paid social, programmatic display, and/or sponsored publisher channels
• Work with 3rd party agencies to plan, launch, and optimize paid media campaigns across platforms such as Google Ads, LinkedIn, Meta and Twitter (X)
• Develop strategies for Account Based Marketing (ABM), retargeting, audience segmentation, and multi-channel advertising to drive lead generation and brand awareness
• Leverage the customer’s buyer’s journey to architect innovative multi-channel engagement programs that will lead customer prospects from Lead > MQL > IQM > closed won
• Manage advertising budgets efficiently to maximize ROI and achieve performance targets
• Continuously test and iterate on ad creatives, copy, and landing pages to improve campaign outcomes
• Analyze website and landing page performance to identify friction points and areas for improvement
• Design and implement A/B tests and experiments to optimize user experience and increase conversion rates
• Collaborate with designers and developers to implement changes based on insights from testing and analytics
• Develop and execute an SEO strategy to improve PingCAP’s organic search rankings and visibility
• Conduct keyword research, on-page optimizations, and technical SEO audits to enhance site performance
• Collaborate with content teams to align content creation with SEO goals, ensuring relevance and high search rankings
• Monitor and report on SEO performance, making adjustments to strategies as needed
• Track and report on the performance of paid campaigns, CRO efforts, and SEO initiatives using tools such as Google Analytics, SEMrush, and ad platforms
• Provide actionable insights and recommendations to optimize digital strategies and achieve growth objectives
• Assist in establishing KPIs for paid media, CRO, and SEO efforts and regularly communicate results to stakeholders

Benefits

• Health insurance
• Flexible vacation time
• Paid holidays
• Parental leave