Digital Marketing Manager

Summary

Join Halcyon, a leading cybersecurity company, as our Digital Marketing Manager and lead the execution and optimization of digital campaigns across various channels. You will be responsible for paid media strategy, website optimization, SEO/SEM, and performance reporting. This role demands a hands-on marketer with proven success in B2B marketing, understanding of technical and business decision-makers, and a focus on measurable impact. You will collaborate with cross-functional teams, manage vendors, and leverage marketing automation and analytics tools. Halcyon offers a remote-native, completely distributed global team environment and a competitive compensation and benefits package.

Requirements

• Experience with account-based marketing (ABM) and intent-based targeting
• Familiarity with tools like 6sense, Demandbase, Metadata, or LinkedIn Matched Audiences
• Understanding of SaaS metrics, pipeline contribution, and revenue marketing KPIs
• Self-starter who thrives in fast-paced, high-growth environments
• 4–6 years of experience in digital marketing or demand generation, preferably in B2B tech or SaaS
• Strong expertise in managing paid media channels (LinkedIn, Google Ads, programmatic, content syndication)
• Hands-on experience with marketing automation platforms (HubSpot, Marketo, or similar) and CRM tools (Salesforce)
• Proficiency in web analytics tools (Google Analytics, Looker, GA4) and A/B testing platforms
• Solid understanding of B2B buyer journeys, segmentation, and content alignment
• Excellent project management, analytical, and communication skills
• Bachelor’s degree in Marketing, Business, or related field

Responsibilities

• Plan, launch, and manage multi-channel digital campaigns across paid search, paid social, display, retargeting, content syndication, and email
• Continuously test and optimize ad copy, targeting, bidding strategies, and landing pages for performance and conversion
• Drive qualified traffic and MQLs through digital programs aligned to buyer personas, industries, and sales segments
• Partner with demand generation and sales to improve lead nurturing, scoring, and conversion at each funnel stage
• Own strategy and execution for search engine optimization (SEO) and paid search (Google Ads/Bing) to maximize discoverability and intent capture
• Collaborate with web, brand and content teams to improve site performance, UX, and conversion rate optimization (CRO)
• Monitor and analyze digital marketing KPIs using tools like Google Analytics, HubSpot/Marketo, Salesforce, and campaign dashboards
• Deliver insights and recommendations to improve campaign performance, pipeline impact, and ROI
• Work closely with product marketing, content, and sales to align messaging, audience targeting, and campaign goals
• Manage vendors, agencies, and platforms to scale execution where needed

Benefits

• Comprehensive healthcare (medical, dental, and vision) with premiums paid in full for employees and dependents
• 401k plan with a generous employer contribution
• Short and long-term disability coverage, basic life and AD&D insurance plans
• Medical and dependent care FSA options
• Flexible PTO policy
• Parental leave
• Generous equity offering