CyberRisk Alliance is hiring a
Regional Event Marketing Manager in Worldwide

Summary

CyberRisk Alliance is seeking a Regional Event Marketing Manager to join their Enterprise Marketing team. The role will collaborate with other teams to devise marketing strategies for events, create and execute email campaigns, design registration pages, oversee website development, utilize social advocacy platforms, generate discount codes, and develop telemarketing campaigns.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field
• Proven experience in event marketing, driving both attendance and sponsorship leads
• Proficiency in marketing automation platforms and email marketing tools, Marketo preferred
• Excellent communication and interpersonal skills, with the ability to craft compelling messaging and engage with diverse audiences
• Familiarity with basic graphic design tools, Canva preferred
• Detail-oriented with strong organizational and project management skills
• Ability to work independently and collaboratively in a fast-paced, deadline-driven environment

Responsibilities

• Collaborate closely with the Head of Event Marketing and other marketers to devise and implement integrated marketing strategies for each event
• Craft marketing briefs outlining key event details including value propositions, audience profiles, and attendee demographics
• Ensure timely completion of all marketing deliverables as per the event timeline
• Develop comprehensive event marketing strategies, focusing on email promotion, registration page creation, website development, social media management, and telemarketing initiatives
• Coordinate the creation and execution of email campaigns to promote events, including crafting compelling copy, designing visually appealing templates, segmenting target audiences, and analyzing campaign performance
• Design and optimize registration pages for events, ensuring user-friendliness, clear calls-to-action, and seamless integration with registration platforms
• Oversee the creation and maintenance of event websites, ensuring they reflect the event's brand identity, provide essential information, and facilitate registration and engagement
• Utilize social advocacy platforms to mobilize attendees, speakers, and partners to amplify event messaging and increase reach
• Implement automated communication workflows to streamline event promotion, registration confirmation, reminders, and post-event follow-ups
• Generate and distribute discount codes to incentivize registration and drive attendance, tracking usage, effectiveness and CPA
• Utilize basic design skills in Canva or similar tools to create promotional materials, including social media graphics, event banners, and email visuals
• Develop and execute telemarketing campaigns to reach out to potential attendees, nurture leads, and drive registration

Preferred Qualifications

Prior experience in event registration platforms is a plus, Swoogo is preferred

Benefits

Compensation range: $70,000 to $75,000 (NYC only)