Regional Head of Marketing

Summary

Join Ahrefs as the Regional Head of Marketing for the French market, a brand new role leading marketing efforts in this strategic region. Reporting to the Head of International Marketing, you will be a key member of the global marketing team. This hands-on position requires developing and executing marketing strategies, managing content creation and localization, and leading marketing activities including events and partnerships. You will also analyze market trends, mentor a small team, and report on market performance. This role is remote.

Requirements

• 3+ years of experience in marketing leadership roles, preferably in the technology or SaaS industry
• Good knowledge in using Ahrefs product and understanding of its application in the French market
• Proven track record of developing and executing successful marketing strategies in the French market
• Excellent content creation and digital marketing skills, with the ability to produce high-quality assets
• Excellent communication and interpersonal skills, with the ability to work effectively with cross-functional teams
• Fluency in French and English, both written and verbal

Responsibilities

• Serve as the driving force behind Ahrefs' marketing efforts in the French market, taking a hands-on approach to all aspects of the marketing mix
• Develop and execute common sense marketing strategies to drive brand awareness, lead generation, and customer acquisition
• Directly manage the creation and localisation of content, including blog posts, social media updates, email campaigns, and other digital assets
• Manage all French related marketing activities including content creation, events, partnerships, and public relations
• Lead efforts in educating the French market in SEO best practices, placing Ahrefs front and center
• Organise and participate in key marketing events, such as networking events, conferences, and customer meetups, to build relationships and generate leads
• Analyse market trends, competitor activities, and customer insights to identify opportunities and continuously optimize marketing initiatives
• Build out and manage a small, agile marketing team, providing mentorship and guidance to ensure efficient and effective execution
• Report on market performance to senior leadership