Regional Marketing Manager

Summary

Join Axonius as the Central Regional Marketing Manager and develop, implement, and execute regional marketing strategies to boost brand awareness, generate demand, and foster pipeline growth across key Central states. Collaborate closely with sales teams, channel partners, and corporate marketing to ensure alignment and successful go-to-market strategies. This role demands a creative and results-oriented marketing professional with a deep understanding of regional market dynamics. You will manage regional marketing budgets, coordinate with vendors, and analyze campaign effectiveness. The ideal candidate will have 5+ years of B2B marketing experience and proficiency in marketing automation and CRM tools. Axonius offers a competitive salary, stock options, attractive benefits, and an annual bonus.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field; MBA or equivalent experience is a plus
• 5+ years of experience in B2B marketing, with a focus on regional or field marketing
• Proven experience in developing and executing regional marketing strategies, ideally within the Central region
• Strong communication and interpersonal skills with the ability to work cross-functionally and influence internal stakeholders
• Creative problem solver with a data-driven mindset, able to analyze metrics and pivot strategies as needed
• Excellent project management skills, with the ability to manage multiple campaigns simultaneously
• Proficient in marketing automation platforms (e.g., Marketo, HubSpot) and CRM tools (e.g., Salesforce)

Responsibilities

• Develop and implement a comprehensive regional marketing plan for the Central, aligning with the company's overall objectives and sales targets
• Conduct market analysis to understand trends, opportunities, and challenges specific to the Central region and incorporate these insights into tailored marketing campaigns
• Work closely with sales teams to create localized strategies for key accounts and prospecting opportunities in the region
• Execute demand generation programs including digital marketing campaigns, regional events, webinars, email marketing, and account-based marketing (ABM) initiatives
• Lead the planning and execution of regional events such as conferences, trade shows, roadshows, and customer engagement activities
• Collaborate with content marketing to localize messaging, case studies, and sales materials for the Central audience
• Partner with the regional sales teams to understand their goals and challenges, providing marketing support that accelerates deal velocity and drives growth
• Provide sales enablement tools, including localized collateral, presentations, and outreach templates to help sales teams engage prospects effectively
• Collaborate with partner and channel teams to co-market with key partners in the Central region
• Track and measure the effectiveness of regional marketing campaigns, focusing on lead generation, pipeline growth, and ROI
• Analyze data to identify trends and make recommendations for optimizing campaign performance
• Provide regular reports and insights to senior leadership on regional marketing activities, KPIs, and key results
• Manage the Central regional marketing budget, ensuring the optimal use of resources to maximize impact
• Coordinate with external vendors, agencies, and event organizers to execute campaigns and initiatives

Preferred Qualifications

• Experience in technology, cybersecurity, SaaS, or related industries is highly preferred
• Familiarity with account-based marketing (ABM) strategies and execution

Benefits

• Stock options
• Attractive benefits
• Annual bonus