Remote Associate Director, Growth and Acquisition

Summary

Join MINT MOBILE as an Associate Director, Growth & Acquisition to manage and grow indirect media channels, lead the overarching strategy, and manage day-to-day relationships with agencies and vendors. The role is remote and requires residing in the United States.

Requirements

• 6+years of experience managing paid media campaigns, with a primary focus on audio and/or TV channels(at an agency is a plus)
• Ability to develop and execute channel strategies to hit business objectives and KPIs
• Strong communicator with an aptitude for managing and building relationships, both internally and externally
• Enthusiasm for translating data into actionable insights
• Excellent analytical and critical-thinking skills, with strong attention to detail
• Strong organizational skills and ability to juggle multiple projects and tight deadlines

Responsibilities

• Directly responsible for the growth and efficiency of acquisition tactics across key indirect media channels, including audio, C/TV, and digital out-of-home
• Day-to-day management of audio and C/TV campaigns: monitoring performance, conducting analyses, investigating changes, and driving optimizations to achieve sales and efficiency goals
• Partnering with our agencies and vendors as primary POC to manage indirect media campaigns spanning multiple channels (e.g., streaming audio, podcast, terrestrial radio, broadcast, cable) and platforms
• Uncovering and actioning insights that drive innovation, growth, and efficiency within owned media channels
• Collaborating with our in-house media analytics team to understand channel interactions using our custom attribution model
• Identifying, planning, and managing new acquisition strategies, in partnership with our agencies and vendors
• Partnering with cross-functional teams (e.g. eCommerce, Creative, Brand, Retention, Business Intelligence, Legal) to coordinate all processes needed to develop, implement, and execute effective media strategies
• Developing and executing new indirect media channel testing roadmap
• Plan sales driven by indirect media channels (e.g.,C/TV, audio, and DOOH) and the associated cost per sale(CPS); responsible for hitting monthly/quarterly/annual targets set by the business

Benefits

• Health insurance
• 401 (k)
• Flexible spending accounts
• EAP
• Education reimbursement
• Parental leave
• Unlimited vacation
• Bonuses
• Company paid holidays