Remote Brand Activation Manager, Performance Category

Summary

Join our team as an experienced Brand Activation Manager to lead brand activations and partnerships that drive consumer engagement and brand awareness.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field
• 5+ years of experience in brand activation, integrated marketing, event management, or partnership marketing
• Proven track record of successfully managing brand partnerships and executing high-impact events
• Strong project management skills, with the ability to handle multiple projects simultaneously
• Excellent communication and relationship-building skills, with experience managing external partners and vendors
• Creative thinker with the ability to develop unique brand activation ideas that resonate with the target audience
• Ability to work in a fast-paced environment and adapt to changing priorities
• Strong analytical skills with the ability to measure and report on activation performance

Responsibilities

• Develop creative, integrated brand activation strategies that connect with our target sports and fitness audiences
• Lead the integration of Therabody into social-led platforms and clubs
• Plan and execute both in-person and digital/hybrid activations, ensuring the brand maximizes reach through various platforms and touchpoints
• Ensure consistency of creative and messaging across all activations and align efforts with the overall brand strategy
• Develop and manage key brand partnerships to co-create activations that reach our target audiences and deliver measurable ROI
• Act as the main point of contact for partnership initiatives, fostering relationships, negotiating contracts, managing deliverables and ensuring alignment with brand goals
• Lead co-marketing and event sponsorship efforts, focusing on driving consumer engagement and product awareness with our target audiences
• Plan, coordinate, and execute brand activations at consumer events, with a focus on delivering exceptional on-site experiences that drive product trials and education
• Oversee the logistics, staffing, and on-site activation execution, ensuring a premium experience that meets brand standards
• Work with event venues, vendors, and agencies to ensure flawless execution of brand events
• Manage the budget, timeline, and performance metrics for each event, providing post-event reports and analysis
• Collaborate with internal teams including various marketing channels, digital, sales, education and science to integrate activations into larger marketing campaigns
• Partner with creative teams to brief, design and produce high-quality branded assets for activations and events
• Track, measure, and report on the effectiveness of all brand activations, ensuring KPIs are met
• Provide insights and recommendations for future activations based on data and performance analysis

Benefits

$80,000 - $90,000 a year