Remote Brand Marketing Manager

Summary

Join Fanatical.com as a Brand Marketing Manager and play a pivotal role in developing and executing multi-channel marketing strategies tailored to specific merchandising product categories and their unique audiences.

Requirements

• 4-6 years of experience in integrated marketing, brand marketing, or related roles, preferably within the gaming, entertainment, or e-commerce industries
• Proven experience managing multi-channel marketing campaigns, with a focus on digital, social, and paid media
• Strong project management skills, with the ability to prioritize and juggle multiple projects simultaneously in a fast-paced environment
• Ability to think strategically while executing tactically, with a deep understanding of both brand development and performance marketing
• Experience developing marketing plans tailored to specific product categories and their target audiences
• Excellent communication skills, both written and verbal, with the ability to present insights and strategies to stakeholders at all levels
• Bachelor’s degree in Marketing, Business, Communications, or related field

Responsibilities

• Design and implement integrated marketing campaigns across digital platforms (e.g., social media, email, paid media, influencer marketing) that are carefully curated to specific merchandising categories (e.g., PC games, software, eBooks) and their target audiences
• Develop bespoke marketing plans for individual product categories, leveraging customer insights to engage gaming communities with relevant messaging, promotions, and content tailored to their preferences
• Work closely with various marketing channel owners (e.g., email, social media, paid media, content, and influencers) to ensure the effective implementation of marketing strategies and plans that align with product category goals and audience needs
• Ensure consistent brand messaging and visual identity across all channels, aligning with Fanatical's positioning within the gaming industry and its various product categories
• Own the end-to-end campaign lifecycle for category-specific marketing efforts, from planning and execution to performance analysis, ensuring timely delivery and optimization of campaigns based on KPIs relevant to each merchandising area
• Partner closely with internal teams such as Product, Sales, and Business Development, as well as external partners (developers, publishers, and agencies), to align marketing initiatives with category objectives and audience insights
• Leverage data analytics and audience segmentation to better understand the purchasing behaviors and interests of different product category audiences, optimizing marketing tactics for acquisition and retention
• Work with creative and content teams to develop compelling assets (emails, landing pages, videos, banners) specific to each merchandising category, ensuring relevance to the targeted gaming audience
• Stay on top of industry trends, competitive landscape, and emerging technologies within the gaming and e-commerce sectors to continuously improve marketing strategies and identify new opportunities for brand and category growth
• Regularly analyze and report on campaign performance metrics, making data-driven recommendations to optimize future initiatives within each merchandising product category

Benefits

• Laptop and all the gear you need for work
• Free access to a multitude of popular online courses and books sponsored by our company
• Training (unlimited Udemy + more)
• Company stock options
• Company swag packages
• Private Medical and Dental Insurance
• Life insurance, critical illness insurance and income protection insurance
• Company pension 5% ER, 5% EE
• VTO (Voluntary Time Off) - a day off every quarter for volunteering non-profit
• Frequent team bonding events
• Flexible work hours & time-off
• Employee Interest and Hobby Groups supported by our company