TechCrunch is hiring a
Influencer and Brand Marketing Manager

Summary

Join LemFi, a financial technology company reshaping how the diaspora community moves their money globally. We're looking for a motivated and energetic person to help launch new products to new markets, with experience in events marketing and partnership development.

Requirements

• At least 2 years high reach marketing channels management and strong influencer marketing
• Record of meeting aggressive growth targets
• Good analytical skills
• Excellent communication and interpersonal skills
• Self-motivated, proactive, and able to work independently in a remote setting
• Fluent in English and French

Responsibilities

• Play a key role in accelerating the growth of 1-2 new markets
• Act as the primary owner of all media partnerships during public launch of markets
• Manage marketing channels to grow and defend existing corridors
• Collaborate on campaigns with teams managing adjacent corridors to the same markets
• Identify, recruit and launch large/macro-influencers for assigned markets
• Identify and launch appropriate high reach channels
• Create and manage relationships with different types of community partners
• Leverage negotiation skills to persuade potential partners through win-win partnership models with performance based pay
• Leverge innovative social media tactics to maximize influencer effectiveness
• Strategize and launch new campaigns relevant to target market to drive sign ups and conversions
• Manage large campaigns in accordance with seasonality such as Christmas, Ramadan, Eid, Back to school ect