Remote Campaign Manager

Summary

Join Purple, a company that values development and learning, as the Campaign Manager for high-volume demand generation efforts. This role demands a data-driven individual with a knack for leveraging technology to drive efficiency and scale.

Requirements

• Data-Driven & Analytical: Highly analytical with a data-driven approach to decision-making. Proficiency in interpreting data and translating it into actionable insights
• Results-Oriented: Strong focus on achieving measurable results and exceeding targets
• Process-Oriented & Organized: Excellent organizational and project management skills, with a meticulous attention to detail
• Technology Savvy: Comfortable working with marketing automation platforms, CRM systems, and other marketing technologies
• Collaborative & Communicative: Strong interpersonal and communication skills, with the ability to work effectively with cross-functional teams and external partners

Responsibilities

• Develop and execute targeted, high-volume demand generation campaigns for Purple's SMB, alliance, and other high volume market segments
• Leverage data, marketing automation, and AI-powered tools to personalize messaging, segment audiences, and optimize campaign performance
• Manage email marketing campaigns, ensuring high deliverability rates, engaging content, and effective calls to action
• Create and optimize landing pages, forms, and other conversion assets to maximize lead capture
• Collaborate with the VP of Demand Generation to ensure alignment and seamless handoffs between campaigns
• Analyze campaign performance data to identify trends, insights, and opportunities for optimization
• Stay up-to-date on best practices and emerging technologies in high-volume, data-driven demand generation, particularly in relation to email deliverability and best practices for bulk sending
• Develop and manage relationships with key partners, providing them with the resources and support they need to generate leads and drive joint marketing initiatives

Benefits

• Salary £30,000
• Company bonus - 5% of salary
• Remote first business - work from home with regular opportunities to get together face to face)
• Flexible working & a great company culture - bring your best self to work
• Emphasis on learning and development - progress your career
• 23 days holiday (plus bank holidays) with 1 more day each year - and the option to buy extra days
• 4 volunteering days each year - give something back to the community
• Private Healthcare & Long Term Incentive Plan after 12 months’ service