Abm And Campaigns Manager

Summary

Join Signifyd as an ABM & Campaigns Manager and lead the planning, execution, and optimization of multi-channel ABM campaigns. You will collaborate with various teams to identify campaign opportunities, support regional initiatives, and deliver strategic ABM plays. This role requires strong strategic thinking, creative problem-solving, and hands-on execution skills. You will monitor campaign performance, analyze data, and report on ROI. The ideal candidate is data-driven, detail-oriented, and a collaborative team player. Signifyd offers a competitive salary, benefits, and a positive work environment.

Requirements

• Excellent verbal, written, and interpersonal skills
• Customer-focused. Advocate for customer-centric, outcome-driven messaging
• Continuous learner. Stay current on digital marketing (especially email marketing), best practices, and new developments in the field
• Take the initiative to identify opportunities and execute within the bounds of corporate and regional budgets
• Problem solver. Be a digital problem solver – ability to troubleshoot when things do not work as they should
• Data-driven, focused on KPIs that drive ROI
• Organized, detail-oriented. Project management and collaboration skills
• Collaborative team player. Comfortable working in a fast-paced, changing environment. Enjoy contributing to a fun and energetic culture of empathetic and driven people!
• Big picture perspective. Able to apply business acumen to marketing challenges
• Critical thinker. Good judgment. Able to independently make and support decisions

Responsibilities

• Lead the end-to-end planning, execution, and optimization of multi-channel ABM campaigns leveraging marketing technology platforms
• Monitor campaign performance in real-time, conduct A/B testing, and iterate strategies for continuous improvement
• Establish key performance indicators (KPIs) to measure the effectiveness of ABM initiatives
• Track, analyze, and report on campaign performance, pipeline impact, and ROI to stakeholders regularly
• Define account tiering and execute 1:many, 1:1 and 1:few ABM campaigns accordingly that drive target account engagement and contribute to quarterly and annual influenced pipeline goals
• Continually measure, monitor, and drive improvement in program approaches; employ industry best practices and look for opportunities to increase the effectiveness and efficiency of the ABM program
• Leverage multiple sources of intent and 1st party data to fuel campaign decision-making and define tactical approach
• Collaborate with field marketing to develop campaigns that take advantage of opportunities surfaced by sales and channels, including one-off prospecting campaigns, ABM, and integrated omnichannel campaigns
• Analyze campaign data via 6Sense, marketing automation, Salesforce, and similar platforms
• Capture and document campaign requirements and project plans, supplying to internal marketing and external partner audiences
• Project manage the development of messaging, creative, content, and other necessary assets for digital campaign execution
• Manage campaign tactics, including display advertising, direct mail, social, video, nurture, and influencer marketing to support campaign goals
• Work with Revenue Operations to create and manage email campaigns, including but not limited to HTML builds, proofreading, abiding by brand guidelines, and email testing across multiple surfaces
• Ensure all marketing campaigns are delivered on time, within budget, and meet or exceed benchmark KPIs
• Strive for continuous improvement in campaign effectiveness
• Work with field marketing and Sales to strategically prioritize and group accounts and revenue goals for ABM campaigns according to opportunity, buyer need, persona, solution, and buying cycle
• Report campaign results (KPIs, ROI) to senior management, explaining variances and recommending future campaign optimizations

Benefits

• Discretionary Time Off Policy (Unlimited!)
• 401K Match
• Stock Options
• Annual Performance Bonus or Commissions
• Paid Parental Leave (12 weeks)
• On-Demand Therapy for all employees & their dependents
• Dedicated learning budget through Learnerbly
• Health Insurance
• Dental Insurance
• Vision Insurance
• Flexible Spending Account (FSA)
• Short Term and Long Term Disability Insurance
• Life Insurance
• Company Social Events
• Signifyd Swag