Remote Digital Marketing Manager

Summary

Join Moxie as a Digital Marketing Manager and lead the charge on designing testing & optimization plans for 50+ accounts, leveraging Meta Ads expertise.

Requirements

• Undergraduate degree in Marketing, Advertising, or a related field
• 3-5 years of experience in digital marketing, preferably within an agency setting
• At least 3 years of experience with using Meta Ads for lead generation, and being responsible for improving performance
• Demonstrable ability to communicate, present, and influence key stakeholders
• Proven ability to handle multiple account management projects simultaneously while maintaining keen attention to detail
• Strong negotiation, listening, and presentation skills
• Excellent verbal and written communication abilities
• Project management or sales experience is a plus
• Approachable personality with a client-focused mindset

Responsibilities

• Design and implement rigorous A/B and multivariate testing programs to continually improve campaign performance
• Design and execute comprehensive testing programs to continuously improve ad performance, including split testing different ad variables and experimenting with new strategies
• Analyze test results and apply data-driven insights to refine targeting, creatives, and ad formats
• Develop, implement, and enforce standardized naming conventions for campaigns, ad sets, and creatives to ensure consistency and ease of reporting
• Develop and present comprehensive performance reports, highlighting key metrics, trends, and areas for improvement
• Generate detailed performance reports, providing insights into the effectiveness of campaigns. Use data to inform future testing strategies and optimization efforts
• Partner closely with the creative team to develop compelling ad creatives, including images, copy, and layouts that resonate with target audiences and align with campaign objectives
• Design and execute creative testing programs to identify top-performing ad variations, including different image formats, copy approaches, and video content
• Analyze the performance of creative assets, providing actionable feedback to refine and optimize future ad creatives
• Partner with client success to enhance client satisfaction, visibility, and support processes designed to expand budgets
• Serve as the marketing point-of-contact, offering updates via email and joining calls to answer questions
• Manage new campaign launches and offer participation processes to ensure successful execution
• Guide providers through marketing requests or issues, escalating to functional leaders when needed

Benefits

At Moxie, we believe in creating a workplace where everyone feels valued and included. We encourage people of all backgrounds, experiences, and perspectives to apply to our jobs