Digital Marketing Manager

Summary

Join Moxie, a rapidly growing global company, as our Digital Marketing Manager. You will be responsible for leading and executing digital marketing strategies, primarily focusing on Meta Ads for lead generation. This role demands expertise in A/B and multivariate testing, performance analysis, and client relationship management. You will design and implement testing programs to optimize campaign performance across 50+ accounts, develop comprehensive reports, and collaborate with the creative team. The ideal candidate possesses a strong agency background, proven success with Meta Ads, and excellent communication skills. Experience in the aesthetics industry is a plus.

Requirements

• Undergraduate degree in Marketing, Advertising, or a related field
• 3-5 years of experience in digital marketing, preferably within an agency setting
• At least 3 years of experience with using Meta Ads for lead generation, and being responsible for improving performance
• Demonstrable ability to communicate, present, and influence key stakeholders
• Proven ability to handle multiple account management projects simultaneously while maintaining keen attention to detail
• Strong negotiation, listening, and presentation skills
• Excellent verbal and written communication abilities

Responsibilities

• Design and implement rigorous A/B and multivariate testing programs to continually improve campaign performance
• Design and execute comprehensive testing programs to continuously improve ad performance, including split testing different ad variables and experimenting with new strategies
• Analyze test results and apply data-driven insights to refine targeting, creatives, and ad formats
• Develop, implement, and enforce standardized naming conventions for campaigns, ad sets, and creatives to ensure consistency and ease of reporting
• Develop and present comprehensive performance reports, highlighting key metrics, trends, and areas for improvement
• Generate detailed performance reports, providing insights into the effectiveness of campaigns. Use data to inform future testing strategies and optimization efforts
• Partner closely with the creative team to develop compelling ad creatives, including images, copy, and layouts that resonate with target audiences and align with campaign objectives
• Design and execute creative testing programs to identify top-performing ad variations, including different image formats, copy approaches, and video content
• Analyze the performance of creative assets, providing actionable feedback to refine and optimize future ad creatives
• Partner with client success to enhance client satisfaction, visibility, and support processes designed to expand budgets
• Serve as the marketing point-of-contact, offering updates via email and joining calls to answer questions
• Manage new campaign launches and offer participation processes to ensure successful execution
• Guide providers through marketing requests or issues, escalating to functional leaders when needed

Preferred Qualifications

• Project management or sales experience is a plus
• Approachable personality with a client-focused mindset
• Bonus: Experience in the aesthetics industry, including medspas, plastic surgery, or beauty sectors