Remote Digital Marketing Seo Manager

Summary

Join Pacvue, a leading eCommerce advertising software company, as our Digital Marketing Manager. You will be responsible for developing and executing digital marketing campaigns, managing our website, and optimizing our SEO strategy. This role requires a strong understanding of SEO best practices, experience with various marketing tools, and excellent communication skills. You will collaborate with the marketing team to drive inbound demand and report on campaign results. Pacvue offers a fast-paced, growth-oriented environment with excellent benefits, including unlimited PTO, paid holidays, comprehensive health insurance, 401k matching, and paid parental leave.

Requirements

• 4+ years of proven experience in a digital marketing role in a B2B SaaS organization, eCommerce industry experience is a plus
• Demonstrable experience in SEO, including SEO principles, techniques, and best practices
• Excellent SEO writing and copy-editing skills, including blog posts, reports/eBooks, social media, and other content formats
• Strong expertise in Hubspot, Wordpress, Google Analytics, Google Search Console, and Salesforce is required
• Experience in managing a website, optimizing landing pages, and conducting A/B and multivariate tests
• Excellent written and verbal communication skills, and the ability to work effectively in cross-functional teams, across multiple time zones
• Solid project management abilities, with a track record of successfully managing multiple projects simultaneously

Responsibilities

• Partner with our marketing leadership team to plan and execute digital marketing campaigns, with primary responsibilities including digital asset management, SEO strategy & execution, web management & optimization, and database management
• Manage our WordPress website, including updating and creating new pages and general maintenance to ensure a seamless user experience
• Conduct A/B testing on landing pages, CTAs, headlines, forms and page layouts to improve user experience and increase conversion rates, continuously analyzing to make data-driven recommendations for improvement
• Develop and implement comprehensive SEO strategies to increase organic traffic and improve keyword rankings, continuously surfacing content opportunities as well as opportunities for technical improvement
• Ensure existing and new pages are optimized with SEO friendly title tags, meta descriptions, header tags, internal linking, and content optimization
• Develop SEO-targeted blog posts, review and revise existing content to increase rankings and update as needed, including writing blog posts, reports, and other SEO-targeted landing pages
• Collaborate with content team to generate campaign content that aligns with SEO best practices and drive organic traffic growth
• Ensure compliance with data privacy regulations (e.g., GDPR) and company policies across all marketing operations activities and technology
• Collect, analyze & report on campaign results and website traffic, identifying critical conversion and drop-off points, key SEO metrics, keyword rankings, recommending opportunities to optimize our lead funnel
• Be the go-to person for SEO and website needs of the marketing team

Preferred Qualifications

6sense, Hotjar, & SEMrush is a plus

Benefits

• Unlimited Paid Time Off
• Paid Holidays and Floating Holidays
• Medical, Dental, Vision, FSA/HSA, Life Insurance and Pet Insurance
• 401k with Employer Match
• Take up to 2 Days of Paid Time Off to Volunteer with a 501c Organization
• Paid Parental Leave