Remote Director, Demand Generation

Summary

Join Syndio, a Series-C technology company committed to fairness in the workplace, as the Director of Demand Generation. This critical role will develop and execute demand generation strategies to drive pipeline growth, increase brand awareness, and support revenue goals.

Requirements

• Several years of experience in demand generation or digital marketing, with leadership experience, preferably in a B2B SaaS or technology environment
• Proven Track Record: Demonstrated success in developing and executing innovative demand generation strategies that drive significant pipeline growth and revenue, with a passion for creativity and new ideas
• Analytical and Creative Skills: Strong analytical and creative problem-solving skills, with the ability to interpret data, think outside the box, and make data-driven decisions
• Leadership : Strong leadership and people management skills, with a proven ability to lead, inspire, and cultivate a creative and innovative team
• Communication: Excellent written and verbal communication skills, with the ability to present complex data, insights, and creative ideas to senior executives
• Strategic Thinking: Highly strategic, with the ability to balance short-term wins with long-term growth initiatives and a willingness to challenge conventional thinking
• Adaptability : Comfortable working in a fast-paced, high-growth environment with the ability to manage multiple projects simultaneously

Responsibilities

• Develop and execute a comprehensive demand generation strategy aligned with the overall marketing and sales goals to drive qualified leads and pipeline growth
• Innovate new approaches to market and explore untapped opportunities
• Oversee the creation, implementation, and optimization of multi-channel campaigns, including email marketing, content marketing, webinars, paid search, social media, and account-based marketing (ABM)
• Manage, mentor, and grow a high-performing demand generation team, fostering a culture of creativity, innovation, collaboration, and continuous improvement
• Utilize analytics tools to measure, report, and analyze campaign performance. Use data insights and innovative thinking to make strategic adjustments and optimize for maximum ROI
• Work closely with the sales team to align on lead generation, lead scoring, and lead nurturing strategies, ensuring marketing efforts are effectively driving pipeline growth and accelerating sales cycles
• Collaborate with the content team to develop creative content strategies that support demand generation initiatives and align with buyer personas and customer journeys
• Develop and manage the demand generation budget, ensuring cost-effective allocation of resources to achieve marketing and business objectives

Benefits

• Competitive Compensation. For this role our base salary is targeted at $166,000 -$195,000 per year (this position has no bonus)
• Syndio Equity
• Flexible Vacation Policy. We encourage our team to recharge when they need to, plus paid sick & safe time, compassion leave, and voting leave
• 16 weeks of paid parental leave
• Medical, Dental, Vision. Syndio pays 90% of employee premiums, and 50% for dependents
• Life Insurance & Disability. Syndio covers the full premium
• 401(k). To help you save for your future