Director, Demand Generation

Summary

Join a mission-driven team committed to building a more inclusive culture and solving digital risk as the Director of Demand Generation at Coalition, where you will manage a team of high-performing marketers across insurance and cybersecurity business lines.

Requirements

• 7+ years of experience in a demand generation or growth marketing role
• Previous leadership experience managing teams in high performance environments
• Experience driving vertical marketing or channel based programs via field sales. Insurance and/or fintech and healthtech verticals are a plus but not required
• Experience driving multi channel, high performing, integrated campaigns to meet marketing goals and objectives
• Proficiency in performance analysis, campaign assessment, and audience segmentation

Responsibilities

• Own the campaign planning and execution function to drive coherent and impactful marketing campaigns across audience segments
• Build repeatable processes for designing customer journeys, budget, and personnel allocation
• Lead, mentor, and manage a team of campaign managers, providing guidance on campaign development, best practices, and performance optimization
• Monitor the progress and results of marketing campaigns to ensure they meet objectives and provide reports to executive leadership on campaign performance, ROI, and market impact
• Work with data teams to design and build requirements for segmentation and audience targeting
• Work closely with PMMs and Content teams to ensure the coordinated delivery of all elements related to campaign requirements
• Collaborate with Sales and other cross-functional teams as needed to ensure alignment of marketing strategies with sales objectives and increase utilization of marketing content
• Allocate and manage marketing budgets, ensuring effective use of resources across various campaigns and projects

Benefits

• 100% medical, dental and vision coverage
• Flexible PTO policy
• Annual home office stipend and WeWork access
• Mental & physical health wellness programs (One Medical, Headspace, Wellhub, and more)!