Remote Director, Demand Generation

Summary

Join a fast-paced, collaborative environment at nTop as a Director of Demand Generation to oversee growth strategy, drive customer acquisition, and build predictable sales pipeline growth.

Requirements

• 5-8 years of experience in growth marketing, demand generation, or a similar role (preferably in B2B SaaS or enterprise software)
• A 4-year college degree or equivalent relevant work experience
• Proven success in building and executing sales-aligned demand gen strategies that deliver revenue growth
• Strong understanding of digital marketing channels, including paid search, display, social, content marketing, and email marketing
• Strong analytical skills and experience with continuous improvement. Understands how to use data and experimentation to make decisions and inform strategies
• Experience with marketing automation tools (Marketo or similar) and CRM systems (Salesforce preferred)
• Experience working closely with sales organizations and interacting with customers
• Excellent communication skills with the ability to influence cross-functional teams and present results to senior executives
• Comfortable working in a fast-paced, high-growth environment

Responsibilities

• Oversee and implement multi-channel campaigns across digital, email, webinars, events, content syndication, and ABM to drive engagement and qualified leads
• Design and implement integrated marketing campaigns across various digital channels such as email, paid media, social media, and SEO
• Partner with sales leadership to continuously ensure marketing programs are aligned with sales goals, deliver qualified leads, and improve lead-to-close conversion rates
• Own the reporting and analytics for all demand generation efforts, focusing on ROI, pipeline contribution, and conversion rates
• Work with our revenue operations team to establish and track key growth metrics across channels and campaigns
• Continuously optimize the demand generation funnel by testing new channels, refining messaging, and adjusting targeting to improve conversion at every stage of the buyer journey

Benefits

• Competitive salary
• Outstanding PTO and leave policy
• Stock options
• Healthcare with optional Dental and Vision plans
• 401k with matching
• STD & LTD
• Commuter benefits
• Flexible WFH policy