Remote Director of Demand Generation

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Statusphere

📍Remote - United States

Job highlights

Summary

Join Statusphere's foundational marketing team as a Demand Gen Leader to strategize and execute campaigns that drive growth and distinguish the micro-influencer platform. Embrace autonomy, experiment with real outcomes, and drive substantial business impact in a vibrant, supportive environment.

Requirements

  • 3-5+ years of demand generation experience for SaaS B2B. Targeting Marketing Departments within consumer brands is a plus
  • Proven experience and consistent success in demand generation for B2B SaaS company(s)
  • Strong understanding of marketing automation platforms, such as HubSpot
  • Proficient in marketing analytics and reporting tools, such as HubSpot, Google Analytics, MixPanel, etc
  • Experience with and proven proficiency in A/B testing and conversion rate optimization
  • Excellent written and verbal communication skills
  • Ability to work cross-functionally and collaborate with sales, marketing, and product teams
  • Strong analytical and problem-solving skills
  • Experience managing a variety of marketing channels (CRM, paid media, social), and creating campaigns for lead generation and conversion
  • Track record of data-oriented decision-making, optimizing campaigns based on performance

Responsibilities

  • Work closely with the Head of Marketing to recommend and put into place new customer acquisition strategies that improve and increase lead volume and quality
  • Work with sales and marketing teams to align on targets and messaging, ensuring campaigns are synchronized with sales goals
  • Develop and execute demand-generation campaigns across various channels, including email, social media, content marketing, and paid advertising
  • Leverage our tech stack of Hubspot, Apollo, 6Sense, Sales Navigator, LookerStudio, MixPanel, and Gong to manage, report on, and optimize demand initiatives. Recommend any new technology with a business case
  • Collaborate with the content marketing team to brainstorm lead generation assets, such as whitepapers and webinars
  • Own the promotion of our quarterly webinars with the goal of increasing sign-ups and new contacts in our ICP
  • Develop and maintain relationships with partners, influencers, and other stakeholders to extend Statusphere’s audience reach and generate new contacts in our ICP
  • Identify key industry events our team should attend to expand Statusphere’s brand awareness and create new sales opportunities
  • Create and manage demand generation budgets and forecasts
  • Manage and optimize lead nurturing workflows to convert and accelerate MQLs
  • Track and report on key performance indicators (KPIs) to measure campaign effectiveness, including lead conversion rates, cost per lead, and return on investment (ROI)
  • Measure and deliver performance reports on the success of demand-generation campaigns, using metrics such as leads, conversions, and revenue
  • Continuously refine our lead scoring model using pipeline data, call outcomes, and feedback from the sales team
  • Collaborate with sales teams to ensure cohesive sales-marketing initiatives, considering effective lead handoff and follow-up
  • Monitor industry trends and competitor activities to identify opportunities and drive innovation in demand-generation strategies
  • Stay up-to-date with the latest technologies and best practices in demand generation and marketing automation
  • Provide training and support to team members on demand generation best practices and tools. Help our team understand your strategies and why they're important
  • Collaborate with internal and external stakeholders to achieve marketing objectives

Benefits

  • Competitive compensation
  • 100% Team Member coverage for Medical, Dental, Vision insurance
  • 401K plan with a 100% match of contributions up to 4%
  • Employee stock options
  • Flexible/Fully Remote work
  • Unlimited PTO
  • Professional Development L&D Stipend
  • Generous maternity/paternity policy

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