Remote Director of Demand Generation

Summary

Join Vivun as a dynamic Director of Demand Generation to lead innovative initiatives that drive customer engagement and nurture our prospect database.

Requirements

• 4-6 years experience designing and building CRM and marketing automation systems with a high proficiency in Salesforce and Marketo
• Expertise in developing, executing, and measuring innovative and results-focused demand programs and campaigns
• Ability to work in cross-functional teams, balance multiple priorities, and be a self-starter in a high-paced environment
• Enjoy working with Sales and are obsessed with demonstrating marketing's contribution to qualified sales pipeline
• Demonstrated analytical ability, specifically around program measurement and ROI, and program execution skills
• Proven experience in managing the creation of marketing content
• Experience influencing and communicating product offers to customers, prospects, and sales professionals; demonstrated by excellent written (including copywriting and proofreading) and oral communication skills
• Strong project management skills and experience with superb attention to detail
• Knowledge and hands-on experience with popular marketing automation systems, particularly Hubspot
• Expert understanding of the enterprise demand generation playbook, accompanied by a desire to get creative and experiment with new ideas, tactics, and opportunities
• Experience in high-growth, fast-paced startup environments; preferably in generating demand for B2B enterprise products
• Skilled at negotiating contracts, overseeing implementation, and ensuring that vendor services align with the company’s demand generation objectives and performance metrics

Responsibilities

• Develop and execute demand generation initiatives to drive prospective customer engagement and nurture our existing database of prospects and/or customers
• Improve operational processes and reporting related to demand generation programs to measure effectiveness, performance, and ROI of marketing spend
• Enhance the efficiency and effectiveness of our marketing automation system (Hubspot) to better nurture prospects and/or customers, drive engagement, and increase conversion rates to marketing qualified leads while improving the integrity of the overall database
• Collaborate with the content marketing and sales teams to develop (write, drive review process and publish) and promote marketing materials to drive awareness and interest
• Develop integrated paid and organic programs that significantly increase engagement and overall pipeline (SEO, Content Marketing, Webinars, Events, etc.)
• Segment and leverage the marketing database for greater campaign efficiency, contact outreach, and effectiveness
• Analyze campaign outcomes in detail, drawing insights and presenting results clearly to facilitate sound decision-making and the next steps
• Own the full-cycle demand generation motion for Vivun; align to 50% pipeline contribution target
• Have ownership or at least influence over the entire go-to-market machine: emails, webinars, events, digital, more
• Analyze and report on metrics and create reports in SFDC/Hubspot/Google Analytics showing results
• Improve on campaign and event execution and delivery over time; constantly move the needle
• Audit, enhance, and/or deprecate our current tech stack (Salesforce, Hubspot, Seismic, Gong)
• Be the “secret weapon” for the SDR / SDR Leader through campaign and content enablement
• Establish world-class relationships with the SDR Leader and Inbound SDRs

Benefits

• Competitive salary
• Full health benefits
• Stock Options at a well-funded, pre-IPO company on a fast growth track
• Flexible work schedules and work from anywhere at a fully remote company
• Unlimited PTO with two weeks designated as “quiet period” each year