Remote Director of Demand Generation

Summary

Hubstaff is seeking a highly skilled Director, Demand Generation to lead content and SEO teams, drive growth through scalable strategies, and manage relationships with external consultants. The role is 100% remote and offers benefits such as flexible hours, PTO, private medical insurance, 401k, annual bonuses, and career advancement opportunities.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field
• Minimum of 7 years of experience in demand generation, inbound marketing, or related roles, with at least 3 years in a leadership position
• Strong understanding of SEO principles, content marketing strategies, and lead generation tactics
• Proficient in using marketing automation tools (e.g., HubSpot, Marketo) and CRM systems (e.g., HubSpot, Salesforce, etc.)

Responsibilities

• Develop and execute comprehensive demand generation strategies aligned with Hubstaff's growth objectives
• Lead and mentor the content and SEO teams, fostering a collaborative and high-performance culture
• Drive the creation and optimization of content that attracts, engages, and converts our target audience
• Collaborate with the SEO team to develop and implement SEO strategies to improve organic search rankings and drive organic traffic
• Implement lead nurturing strategies that warm up prospects and convert them into sales-ready leads
• Partner with performance media agency to create and optimize efficient and effective paid search, paid social, display and video campaigns that can accelerate customer acquisition
• Oversee paid lead acquisition programs across CPC, CPL, and affiliate programs
• Utilize data analytics to measure, optimize, and report out on the effectiveness and ROI of demand generation campaigns

Benefits

• 25 days of PTO/year
• Access to good private medical insurance
• 401k
• Annual bonuses to cover expenses with equipment or training
• Annual salary increases (performance reviews)
• Annual bonuses (based on reaching specific goals)