Remote Director, GTM Innovation

Summary

Join ModMed, a fast-growing Healthcare IT company, as the Director of GTM Innovation to lead transformative initiatives across the organization. Develop innovative growth strategies to drive booking growth and improve customer engagement.

Responsibilities

• Develop and implement forward-thinking growth strategies to enhance practice engagement and drive booking growth
• Identify and harness emerging trends and technologies to maintain best-in-class GTM processes
• Evaluate and optimize the technology stack to support revenue functions effectively
• Enhance the current prospect journey process, accelerating time to respond, proposal, quote creation & other important milestones, automating where possible
• Streamline pipeline & seller process ensuring required steps have clear value and removing overly burdensome elements
• Deploy renewed lead-to-win campaign and engagement tracking capabilities ensuring maximum visibility into attribution & success monitoring
• Analyze and refine processes in sales and marketing to boost efficiency and productivity, implement new technology solutions where appropriate and manage seamless integrations for operational effectiveness
• Develop and monitor key marketing and sales performance indicators (KPIs) to assess the impact of initiatives and maximize visibility
• Conduct regular reviews and audits of revenue processes and technology to identify areas for improvement
• Implement continuous improvement programs based on performance data and feedback to enhance overall effectiveness
• Collaborate with senior leaders in sales, marketing, customer success, and product to ensure strategic alignment
• Manage relationships with our Digital Experience team (IT & Digital Resources administration), maximizing alignment with key stakeholders to deliver prioritized solutions and address GTM needs
• Promote knowledge sharing and the adoption of best practices across teams to drive continuous improvement