Remote Director of Conversion Rate Optimization (CRO)

Summary

Join Freebird, a fast-growing direct-response men's grooming brand, as Director of CRO to take ownership of testing roadmap, manage backlog, and develop scalable system for experimentation.

Requirements

• 5+ years of experience in eCommerce conversion rate optimization (CRO) with a track record of improving conversion rates , AOV , and site performance
• Strong experience running CRO programs for eCommerce brands , preferably on Shopify Plus and subscription-based businesses
• Expertise in using testing tools like Convert.com , Optimizely , or VWO to manage A/B and multivariate testing
• Ability to ensure clean, accurate data by setting up proper event tracking and using product analytics tools effectively
• Strong skills in interpreting data insights to drive impactful tests and optimizations
• Experience working with designers to provide feedback and improve user experience , design , and usability while focusing on key performance metrics
• Proven ability to lead and mentor a team , building a scalable CRO process and fostering a culture of continuous experimentation
• Familiarity with direct-response marketing and optimizing landing pages and funnels for high-traffic eCommerce sites
• Excellent collaboration skills, working closely with design , development , and marketing teams to execute tests efficiently in a fast-paced environment

Responsibilities

• Build & Scale the CRO Program
• Develop a high-velocity CRO strategy that allows for running multiple tests simultaneously, focusing on rapid iteration and consistent learning
• Manage a backlog of experiments and work closely with the CEO and COO to prioritize high-impact tests that can drive significant improvements in conversion rates and AOV
• Establish and optimize processes to ensure tests are implemented consistently and efficiently, scaling experimentation over time
• Test Velocity & Experimentation
• Lead A/B testing , multivariate testing , and split testing across the site, identifying areas for optimization and managing the full testing lifecycle
• Ensure rapid deployment of tests from ideation to execution, working with design and development teams to launch experiments quickly and without friction
• Prioritize and manage tests based on impact potential , ensuring a focus on improving key metrics like conversion rate , revenue per visitor (RPV) , and AOV
• Data-Driven Optimization
• Use heatmaps , user recordings , Google Analytics , and other CRO tools to deeply understand user behavior and identify friction points
• Make data-driven decisions , building a testing program backed by clean, reliable data to ensure test results can be trusted and leveraged for actionable insights
• Work closely with data analysts to track and analyze test results, continuously refining the approach based on outcomes
• Funnel & Landing Page Optimization
• Optimize the full customer funnel—from landing pages to checkout—reducing drop-offs and improving conversion rates
• Collaborate with the UX team to align tests with user behavior insights , ensuring the best possible experience for customers
• Work closely with marketing to ensure landing pages are optimized for traffic sources and variations that can increase both AOV and conversion
• Collaboration & Leadership
• Act as the CRO lead , working cross-functionally with design , development , marketing , and other teams to ensure tests are well-executed and aligned with business goals
• Improve the design and development process by removing bottlenecks and ensuring quick turnaround times for test implementation
• Mentor and lead the CRO function , laying the groundwork for a growing experimentation team and a scalable optimization program
• Reporting & Continuous Improvement
• Regularly report on CRO KPIs including conversion rates, AOV, and revenue per visitor (RPV)
• Continuously refine the testing strategy based on results and make data-driven recommendations for future improvements

Benefits

• Fully Remote Flexibility: Work from wherever you thrive best, with the freedom to choose your own location
• Comprehensive Medical Benefits: Your well-being is our priority, with premium medical plans designed to support your health
• Competitive Compensation & Bonuses: Enjoy a competitive salary paired with performance bonuses that reward your contributions to our shared success
• 401(k) with Company Match: Plan for your future with our 401(k) program, which includes a generous company match to help grow your retirement savings
• Unlimited PTO: Take the time you need with our flexible, unlimited paid time off, allowing you to find balance in work and life