Remote Director of Growth Marketing, Paid

Summary

Join OpenPhone as a Director of Growth Marketing, Paid to lead paid marketing and web marketing efforts, driving consistent growth of new customers through comprehensive paid media campaigns.

Requirements

• Subject matter expertise - You have a proven track record of diving in deep and delivering insightful tactics and strategies across various paid programs, including SEM, affiliates, podcasts, direct mail, and OOH
• Team builder - You delight in building and growing a team by creating the conditions for them to successfully do work they’re proud of, and enabling them to continue to grow their skillsets and careers
• Player coach - You relish the chance to get your hands dirty and do the work, while ensuring that your team is operating effectively alongside you
• Impact focused - You understand that while the metric you most directly impact are new customers, it’s not just about growing new customers in the most directly attributable way. You focus on driving a top-line revenue number above all else, and understand how all paid channels and owned touch points (directly attributable or not) fit into that overall picture
• User empathy - You consistently think about understanding core buyers - where they spend their time online, what stage of the buying journey they might be in, and what mindsets they’re in those spaces. You use this knowledge to effectively craft memorable messaging that is impactful and effective regardless of the next action
• Collaborative - You have a proven track record of working collaboratively with partners across Marketing and other departments. You excel in both leading and participating in cross-functional initiatives, ensuring their success and alignment with shared goals
• Data fluency - You regularly analyze data and integrate it into your own tasks as well as your team’s work. You excel at creating and delivering storytelling with data to executives and the broader team
• Curious and growth-oriented - You recognize that the trends of paid media are constantly evolving, with new channels emerging and ways of measurement emerging. You strive to stay up-to-date, and are constantly experimenting with new ways to grow new customers as efficiently as possible

Responsibilities

• Lead and manage our Paid Growth team, including paid advertising, SEM, and web strategy, to drive consistent growth of new customers that aligns with our business goals
• Test, iterate, and scale comprehensive paid media campaigns, focusing on SEM, affiliates, podcasts, and more to drive consistent growth of new customers to OpenPhone with strong unit fundamentals
• Collaborate closely with Marketing, Product, and Design teams to ensure our website meets OpenPhone’s positioning and brand identity while effectively meeting the needs of users
• Use analytics and user insights to identify and validate key OpenPhone messaging that addresses customer pain points and fits the proper context of owned or rented channels
• Pilot and test innovative marketing channels and initiatives to generate actionable insights and improve portfolio efficiency
• Partner with our Marketing, Design, Sales, and Finance teams to create high-performing, evergreen campaigns that align with OpenPhone’s positioning and mission, and drives continued growth
• Present key insights and learnings to our Marketing team, leadership, and the broader company to ensure we all learn and grow together

Benefits

• Extensive medical coverage
• Monthly lifestyle stipend
• Flexible PTO policy