Remote Director, Marketing & Growth
Axios
๐ต $88k-$130k
๐Remote - Worldwide
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Job highlights
Summary
Join Axios as a Marketing Director to lead go-to-market strategy for Pro Policy and Pro Deals during an exciting period of business transformation! As a critical member of our team, you will develop and execute initiatives that enhance brand awareness, strengthen our market position, and drive revenue growth. You will work closely with cross-functional teams to hone our value proposition and deliver it to the right professional audience.
Requirements
- Bachelorโs degree in a related field
- 7+ years of experience in marketing, with a proven track record in a leadership role, ideally within the policy or research sector
- Strong understanding of sales strategies, marketing principles, and digital marketing tools
- Exceptional analytical and problem-solving skills, with the ability to interpret data and make data-driven decisions
- Excellent communication, presentation, and interpersonal skills
- Proven ability to lead and motivate teams cross-functionally, manage multiple projects, and work collaboratively across departments
- Experience with CRM systems, marketing automation platforms, and analytics tools
Responsibilities
- Develop and execute marketing strategies to achieve revenue targets and expand market share
- Conduct in-depth market research and analysis to identify trends, opportunities, and developments in the competitive landscape and apply them to go-to-market strategy
- Design, implement, and optimize multi-channel marketing campaigns that drive Qualified Leads, purchase consideration, and client engagement
- Develop programming and content that represents the product, including webinars, whitepapers, and sample newsletters
- Collaborate with the sales team to develop and provide tools, resources, and training that support their efforts. Create compelling sales collateral, presentations, and promotional materials
- Build relationships with key partners and stakeholders. Leverage client feedback to refine offerings, enhance the overall client experience, and increase retention
- Oversee brand positioning and messaging to ensure consistency across all marketing channels and alignment within the broader Axios portfolio
- Manage sponsorship of and presence at industry conferences and events
- Develop and manage the marketing budget, ensuring effective allocation of resources and cost-efficiency. Track expenditures and measure ROI for marketing activities
- Lead initiatives across Marketing, Product, News, and Sales, fostering communication and a collaborative, high-performance work environment. Set clear objectives and provide guidance to achieve team goals
Benefits
- 401(k) with employer match
- Robust PPO and High Deductible health insurance options on the Blue Cross Blue Shield network
- Employer Health Savings Account (HSA) contribution for the high deductible health plan option
- Dental and vision coverage
- Primary caregiver 12-week paid leave
- Generous vacation policy, plus holidays
- One mental health day per quarter
- Annual learning and development stipend
- $100 monthly work-from-home stipend
- Tele-mental health services through Headspace
- OneMedical membership, including tele-health services
- Personal health advocacy resources through HealthAdvocate
- Inclusive fertility, hormonal health and family forming benefits through Carrot Fertility
- Access to the Axios โFamily Fundโ, which was created to allow employees to request financial support when facing financial hardship or emergencies
- Increased work flexibility for parents and caretakers
- Virtual company-sponsored social events
- A strong and positive work environment
- A commitment to an open, inclusive, and diverse work culture
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