Remote Director, Marketing & Growth

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Axios

๐Ÿ’ต $88k-$130k
๐Ÿ“Remote - Worldwide

Job highlights

Summary

Join Axios as a Marketing Director to lead go-to-market strategy for Pro Policy and Pro Deals during an exciting period of business transformation! As a critical member of our team, you will develop and execute initiatives that enhance brand awareness, strengthen our market position, and drive revenue growth. You will work closely with cross-functional teams to hone our value proposition and deliver it to the right professional audience.

Requirements

  • Bachelorโ€™s degree in a related field
  • 7+ years of experience in marketing, with a proven track record in a leadership role, ideally within the policy or research sector
  • Strong understanding of sales strategies, marketing principles, and digital marketing tools
  • Exceptional analytical and problem-solving skills, with the ability to interpret data and make data-driven decisions
  • Excellent communication, presentation, and interpersonal skills
  • Proven ability to lead and motivate teams cross-functionally, manage multiple projects, and work collaboratively across departments
  • Experience with CRM systems, marketing automation platforms, and analytics tools

Responsibilities

  • Develop and execute marketing strategies to achieve revenue targets and expand market share
  • Conduct in-depth market research and analysis to identify trends, opportunities, and developments in the competitive landscape and apply them to go-to-market strategy
  • Design, implement, and optimize multi-channel marketing campaigns that drive Qualified Leads, purchase consideration, and client engagement
  • Develop programming and content that represents the product, including webinars, whitepapers, and sample newsletters
  • Collaborate with the sales team to develop and provide tools, resources, and training that support their efforts. Create compelling sales collateral, presentations, and promotional materials
  • Build relationships with key partners and stakeholders. Leverage client feedback to refine offerings, enhance the overall client experience, and increase retention
  • Oversee brand positioning and messaging to ensure consistency across all marketing channels and alignment within the broader Axios portfolio
  • Manage sponsorship of and presence at industry conferences and events
  • Develop and manage the marketing budget, ensuring effective allocation of resources and cost-efficiency. Track expenditures and measure ROI for marketing activities
  • Lead initiatives across Marketing, Product, News, and Sales, fostering communication and a collaborative, high-performance work environment. Set clear objectives and provide guidance to achieve team goals

Benefits

  • 401(k) with employer match
  • Robust PPO and High Deductible health insurance options on the Blue Cross Blue Shield network
  • Employer Health Savings Account (HSA) contribution for the high deductible health plan option
  • Dental and vision coverage
  • Primary caregiver 12-week paid leave
  • Generous vacation policy, plus holidays
  • One mental health day per quarter
  • Annual learning and development stipend
  • $100 monthly work-from-home stipend
  • Tele-mental health services through Headspace
  • OneMedical membership, including tele-health services
  • Personal health advocacy resources through HealthAdvocate
  • Inclusive fertility, hormonal health and family forming benefits through Carrot Fertility
  • Access to the Axios โ€œFamily Fundโ€, which was created to allow employees to request financial support when facing financial hardship or emergencies
  • Increased work flexibility for parents and caretakers
  • Virtual company-sponsored social events
  • A strong and positive work environment
  • A commitment to an open, inclusive, and diverse work culture

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