Director, Marketing & Growth

Summary

Join Axios as a Marketing Director to lead go-to-market strategy for Pro Policy and Pro Deals during an exciting period of business transformation! As a critical member of our team, you will develop and execute initiatives that enhance brand awareness, strengthen our market position, and drive revenue growth. You will work closely with cross-functional teams to hone our value proposition and deliver it to the right professional audience.

Requirements

• Bachelor’s degree in a related field
• 7+ years of experience in marketing, with a proven track record in a leadership role, ideally within the policy or research sector
• Strong understanding of sales strategies, marketing principles, and digital marketing tools
• Exceptional analytical and problem-solving skills, with the ability to interpret data and make data-driven decisions
• Excellent communication, presentation, and interpersonal skills
• Proven ability to lead and motivate teams cross-functionally, manage multiple projects, and work collaboratively across departments
• Experience with CRM systems, marketing automation platforms, and analytics tools

Responsibilities

• Develop and execute marketing strategies to achieve revenue targets and expand market share
• Conduct in-depth market research and analysis to identify trends, opportunities, and developments in the competitive landscape and apply them to go-to-market strategy
• Design, implement, and optimize multi-channel marketing campaigns that drive Qualified Leads, purchase consideration, and client engagement
• Develop programming and content that represents the product, including webinars, whitepapers, and sample newsletters
• Collaborate with the sales team to develop and provide tools, resources, and training that support their efforts. Create compelling sales collateral, presentations, and promotional materials
• Build relationships with key partners and stakeholders. Leverage client feedback to refine offerings, enhance the overall client experience, and increase retention
• Oversee brand positioning and messaging to ensure consistency across all marketing channels and alignment within the broader Axios portfolio
• Manage sponsorship of and presence at industry conferences and events
• Develop and manage the marketing budget, ensuring effective allocation of resources and cost-efficiency. Track expenditures and measure ROI for marketing activities
• Lead initiatives across Marketing, Product, News, and Sales, fostering communication and a collaborative, high-performance work environment. Set clear objectives and provide guidance to achieve team goals

Benefits

• 401(k) with employer match
• Robust PPO and High Deductible health insurance options on the Blue Cross Blue Shield network
• Employer Health Savings Account (HSA) contribution for the high deductible health plan option
• Dental and vision coverage
• Primary caregiver 12-week paid leave
• Generous vacation policy, plus holidays
• One mental health day per quarter
• Annual learning and development stipend
• $100 monthly work-from-home stipend
• Tele-mental health services through Headspace
• OneMedical membership, including tele-health services
• Personal health advocacy resources through HealthAdvocate
• Inclusive fertility, hormonal health and family forming benefits through Carrot Fertility
• Access to the Axios “Family Fund”, which was created to allow employees to request financial support when facing financial hardship or emergencies
• Increased work flexibility for parents and caretakers
• Virtual company-sponsored social events
• A strong and positive work environment
• A commitment to an open, inclusive, and diverse work culture