Summary
Join Apollo.io as we search for a data-driven and results-oriented Director of Paid Acquisition to lead and scale our paid media efforts.
Requirements
- 7+ years of experience in paid acquisition, with a proven track record of success in managing and scaling paid media campaigns in a B2B SaaS environment
- Strong analytical and data interpretation skills
- Experience managing significant paid media budgets and optimizing for ROI
- Proficiency in using paid media platforms, analytics tools (e.g., Google Analytics), and reporting dashboards
- Excellent communication and collaboration skills
- Proven ability to lead and manage a team of paid media specialists
Responsibilities
- Develop and execute a comprehensive paid acquisition strategy
- Manage and optimize paid campaigns
- Drive channel expansion and experimentation
- Collaborate with cross-functional teams
- Oversee reporting and analysis
- Manage the paid acquisition team
- Stay ahead of industry trends