Director of Paid Acquisition

Summary

Join Apollo.io as we search for a data-driven and results-oriented Director of Paid Acquisition to lead and scale our paid media efforts.

Requirements

• 7+ years of experience in paid acquisition, with a proven track record of success in managing and scaling paid media campaigns in a B2B SaaS environment
• Strong analytical and data interpretation skills
• Experience managing significant paid media budgets and optimizing for ROI
• Proficiency in using paid media platforms, analytics tools (e.g., Google Analytics), and reporting dashboards
• Excellent communication and collaboration skills
• Proven ability to lead and manage a team of paid media specialists

Responsibilities

• Develop and execute a comprehensive paid acquisition strategy
• Manage and optimize paid campaigns
• Drive channel expansion and experimentation
• Collaborate with cross-functional teams
• Oversee reporting and analysis
• Manage the paid acquisition team
• Stay ahead of industry trends