Remote Global Integrated Marketing Manager

Summary

Join OLAPLEX as the Global Integrated Marketing Manager and contribute to the development of our go-to-market vision & strategies. You will drive marketing campaigns to achieve business goals, work closely with cross-functional teams, and analyze data to optimize performance.

Requirements

• Bachelor's degree in Marketing, Business Administration, or related field. Advanced degree a plus
• 5-7 years of relative experience in brand management, or product development. Within beauty industry a plus
• Experience in both global (upstream marketing) and local (downstream marketing) teams
• Experience managing budgets, analyzing financial data, and making data-driven decisions
• High degree of proficiency with Microsoft Office, especially PowerPoint and Excel or G-Suite platforms
• Strong project management skills and understanding of how to deliver against the priorities of multiple stakeholders in a complex environment
• Analytical/strategic thinker and creative problem-solver; resourceful
• Creative thinker who, using insights and data, can frame and solve problems in new ways and bring new marketing initiatives to the table
• Strategic thinker who can develop strategy frameworks & solutions that are highly actionable
• Self-starter and highly motivated; capable of working independently, yet collaboratively, within an entrepreneurial and team-oriented environment, thrives in a fast-paced environment
• Excellent communication skills, great presenter, dynamic speaker, ability to influence across many layers of the organization
• Demonstrated leadership and can handle situations with confidence, tact, and resourcefulness
• Must have strong attention to detail, excellence in execution, with a “roll-up-your-sleeves” and “get it done” mentality

Responsibilities

• Contribute to the development of the organization's marketing strategy, aligning it with business objectives
• Deep knowledge of the market, prestige hair care industry landscape, competitor analysis, and customer insights to identify opportunities to reach target audience segments
• Set the vision & strategy for our 360 go-to-market calendar, declaring primary, secondary, seasonal, differentiated stories based on business priorities and innovation big bets
• Support in the setting of marketing goals, defining KPIs, and establishing success metrics
• Drive big picture thinking. Connect the dots to maximize campaign impact: ability to digest, synthesize, and leverage information across the business to inform decisions, turn individual ideas into broader integrated campaigns and help functional teams drive greater impact in their day-to-day roles
• Ensure our marketing delivery is tightly connected to the business priorities and that clear correlation between marketing and financial performance is consistently measurable and acted upon
• Synthesize data and insights into a coherent, clear and compelling strategy and campaign brief. The campaign strategy should enable different channels to activate, while being focused enough to coordinate all efforts
• Ensure appropriate measurement plans are in place and be a core lead in the process that will drive the marketing teams to operate consistently against them
• Develop marketing briefs and toolkits for the Creative team and Channel Owners to activate against, and delivering clear direction for each partner to build their strategy
• Collaborate closely with the Innovation team to ensure messaging and campaigns are consistent with product positioning and key benefits
• Manage the creation of compelling campaign materials, working with creative teams to tailor the content for targeted demographics
• Lead the development of internal & retailer presentations for campaign / product launch, including launch playbooks that consolidate product launch details, message hierarchy, marketing concept, visual assets, and go-to-market strategy
• Collaborate effectively with regional and local country marketing team to deliver effective & sustained marketing plans
• Lead the planning, coordination, and alignment of marketing campaigns across various channels (e.g., digital, social media, PR, EDU, Trade)
• Coordinate with regional marketing teams to localize global campaigns effectively, ensuring relevance and resonance in diverse international markets
• Manage the campaign timeline, budget, and resources to ensure timely and successful delivery
• Collaborate closely with Sales, Innovation and Finance, to align marketing strategies with overall business goals
• Partner collaboratively with cross-functional teams including Creative, Integrated Marketing Communications (Influencers, Social Media, PR), Paid Media, eCommerce, Innovation, EDU, Sales, and Operations to create a strong, seamless brand experience across all touchpoints along the consumer decision journey
• Foster strong relationships with external partners, agencies, and vendors to support marketing initiatives
• Effectively communicate marketing plans, objectives, and results to key stakeholders at all levels
• Utilize data analytics tools and methodologies to analyze marketing performance, customer behavior, and market trends
• Conduct in-depth market research to identify trends, customer insights, and competitive landscapes, translating findings into actionable campaign plans
• Oversee campaign budgets and performance metrics, optimizing strategies based on insightful analysis and data-driven decision-making
• Develop regular reports and presentations to communicate key findings and recommendations to stakeholders
• Monitor campaign performance, analyze results, and make data-driven recommendations for optimization
• Assist in managing the marketing budget, ensuring effective allocation of resources and cost optimization
• Collaborate with Director and Finance team to track expenses, manage vendor relationships, and negotiate contracts

Benefits

• Competitive compensation
• Flexible paid time off
• 11 paid holidays
• Flexible work schedules
• Company Contribution to Medical, Dental, and Vision Insurance for Employees and their Families
• Company Paid Employee Life Insurance
• Optional additional Life Insurance
• Short and Long-Term Disability Coverage Options
• Dependent Care Flexible Spending Account with Company Reimbursement
• Up to 18 weeks for all new birthing-parents and up to 10 weeks for all non-birthing new parents parental leave
• Roth and 401k plans: 100% match up to the first 4% and is immediately vested
• Professional Development Reimbursement Program
• Twenty (20) free products per year, plus a friends and family discount