Remote Integrated Growth Marketing Manager

Summary

Join Deel as a Senior Integrated Growth Marketing Manager for Central & Eastern Europe to drive lead generation and develop marketing strategies across markets. Contribute to team initiatives, conduct customer research, and manage budgets while leveraging your analytical skills and communication abilities.

Requirements

• 5-10 years of experience in regional/growth marketing within Northern European markets
• Proven success in developing demand generation strategies and uncovering new marketing channels for growth
• Innovative mindset with a relentless drive to find innovative ways to achieve goals, even when challenging conventional wisdom
• Strong analytical skills with a history of measuring and enhancing marketing channel performance
• Excellent communication and collaboration skills, capable of effectively working across multiple teams and stakeholders on a global scale
• Superior verbal and written communication skills, with the ability to engage directly with executives and senior leaders
• Written and verbal fluency in German and English. Additional European languages are a bonus

Responsibilities

• Develop go-to-market (GTM) fundamentals, including messaging and positioning, with a strategic focus on maximizing pipeline and conversion
• Work closely with local sales, central marketing, and digital marketing teams to create and execute demand and field marketing programs that accelerate pipeline growth
• Own content and integrated campaign strategy and execution, working collaboratively with partners across Sales, Growth, and Marketing Operations
• Lead complex, cross-functional initiatives that drive the business forward, ensuring pipeline growth and alignment across multiple teams and stakeholders
• Drive growth at the territory level by developing and reporting on key KPIs, assessing pipeline health, and identifying challenges and priorities
• Conduct in-depth customer and market research to gain insights into target audiences and personas, informing strategic decisions on where and how to win
• Identify and account for regional differences within your focus markets, tailoring marketing strategies with a geographical perspective
• Contribute to broader team initiatives, leveraging insights to inform program and content needs, and communicate strategies and timelines effectively across teams
• Track ROI and budget, influencing the allocation of marketing spend based on past performance insights

Benefits

• Provided computer equipment tailored to your role
• Stock grant opportunities dependent on your role, employment status and location
• Additional perks and benefits based on your employment status and country
• The flexibility of remote work, including WeWork access where available