Senior Product Manager, Growth Experiences

Summary

Join Instacart's Growth Experiences Product team as a (Senior - Principal) Product Manager and drive user engagement. You will be responsible for lifecycle growth, helping new and existing customers find more value on Instacart's marketplace. This involves envisioning and developing compelling user experiences, determining how to encourage users to utilize key features, and using data-driven insights to create impactful experiences. You will collaborate with engineering, design, data science, and marketing teams. The role requires strong project management, cross-functional communication, and data analysis skills. Instacart offers competitive compensation and benefits, including a remote work option and equity grants.

Requirements

• 8+ years of product management or similar experience
• Strong project management skills- running (ideally many) high velocity/ scrappy experiments against a number of data-driven themes
• Strong XFN communication- can help design, engineering, marketing, leadership understand your “insight—> action—> impact” hypothesis and what you’re asking them to build/ support/ approve
• Strong ability to generate insights from data- asks the right questions of Data Science, can use data to identify white space or opportunity areas, can lead ideation against those areas
• Ability to inspect proposed consumer experiences using intuition—> Are the right messages coming across? Are we making it easy and simple for consumers to take action, and to reassure them that they’re getting the benefits they were promised for taking those actions? Are the stated benefits compelling? Are we being thoughtful about when and where we’re inserting friction?

Responsibilities

• Use data-driven insights to postulate what types of experiences may be most compelling, to which users, to help those users to find value on Instacart
• Work with marketing, design, and engineering to envision your experience and bring it to life– what exactly should it look like?
• Test, analyze, and iterate – what worked and what didn’t? Maintain a portfolio and drumbeat of experimentation– knowing that not all tests will work, but that with good insights and enough “shots on goal,” value will follow

Preferred Qualifications

Previous experience in a growth-oriented role, envisioning or evaluating consumer-facing experiences

Benefits

• Instacart provides highly market-competitive compensation and benefits in each location where our employees work
• This role is remote
• This role is eligible for a new hire equity grant as well as annual refresh grants
• CA, NY, CT, NJ $216,000 — $270,000 USD
• WA $207,000 — $259,000 USD
• OR, DE, ME, MA, MD, NH, RI, VT, DC, PA, VA, CO, TX, IL, HI $199,000 — $248,000 USD
• All other states $179,000 — $244,000 USD