Growth Marketing Manager

Summary

Join Ditto, a fast-growing startup, as a Growth Marketing Manager and contribute to expanding our reach through innovative campaigns and personalized outreach. You will blend paid growth, campaign execution, and experimentation across various platforms. Responsibilities include managing paid campaigns, creating engaging ads, reporting on performance, and implementing marketing automation. You will also conduct experiments to improve ROI, explore AI applications, and assist with email campaigns and general marketing initiatives. The ideal candidate possesses 3-5 years of growth marketing experience, strong copywriting skills, and proficiency in analytics tools. We offer competitive salaries, stock options, comprehensive benefits, and a flexible vacation policy.

Requirements

• 3-5 years of growth marketing or demand generation experience, ideally in B2B SaaS or PLG environments
• 2+ years managing paid campaigns in Hubspot across channels like Google, LinkedIn, and Reddit
• Strong copywriting skills with the ability to tailor messaging for different audiences, from CTOs to developers
• Strong understanding of digital marketing channels, including SEO, paid acquisition (e.g. LinkedIn, Meta, Google ads), and social media marketing
• Solid understanding of CRM systems, customer segmentation, and lifecycle marketing campaigns
• Experience with lifecycle marketing and CRM platforms such as Hubspot or Salesforce to optimize engagement and retention strategies
• Proficiency in analytics tools such as Google Analytics, HubSpot, or equivalent
• Analytical mindset with a passion for testing, iterating, and using data to drive decisions
• Interest in emerging tools (especially AI) and a willingness to experiment with new approaches
• Comfortable operating in a fast-paced startup environment

Responsibilities

• Own and optimize paid campaigns across Google, LinkedIn, Reddit, and other platforms, owning budgets, agency management, targeting, and performance tracking in Hubspot
• Write ads people want to click and work with our Designers to test new formats, visuals, and ideas
• Create the dashboards and manage the ongoing internal comms to convey the range of experiments and impact
• Ensure Hubspot is architected to scale with new programs, and report on performance across myriad measures
• Create and prioritize a backlog of growth experiments aimed at improving ROI and driving revenue
• Explore where AI and automation can boost targeting and engagement, whether that’s a new ad platform, newsletter sponsorship, event, or something we haven’t tried yet
• Assist in building lifecycle campaigns that use in-app signals to trigger targeted, personalized outreach
• Support ongoing SEO & GEO initiatives, help distribute content in high-impact ways, and collaborate on integrated campaigns
• You’ll also take part in team planning and help shape and evolve our growth strategy

Benefits

• Competitive salaries
• Stock options
• Medical, dental, vision, life, and disability coverage
• Flexible spending account (FSA)
• Flexible vacation policy
• 401(k) plan