Growth Marketing Manager

Summary

Join Ably as a Growth Marketing Manager to accelerate growth across various channels. You will own paid acquisition, drive channel experimentation, maximize content distribution, and build demand generation campaigns. The role requires hands-on experience with LinkedIn Ads, Google Ads, and other platforms. You will analyze data to optimize campaigns and report on key metrics. This is a high-impact role focused on demand generation and increasing brand visibility. The ideal candidate has proven experience in B2B SaaS or developer-focused paid media campaigns and a strong understanding of marketing analytics.

Requirements

• Proven experience running paid media campaigns across Google Ads, LinkedIn Ads, and similar platforms for a B2B SaaS or developer-focused audience
• A track record of turning performance data into campaign improvements - you know what to optimize and when to pivot
• Strong copy instincts and the ability to craft or guide compelling, channel-specific messaging
• Familiarity with multi-touch attribution and marketing analytics tools (GA4, HubSpot, SEMrush, Looker, etc.)
• A growth mindset - you proactively test, iterate, and adapt to improve outcomes

Responsibilities

• Own paid acquisition. Plan, run, and optimize performance-driven campaigns across LinkedIn, Google Ads, display, and sponsored platforms. Deliver qualified leads and optimize CPL/CPA performance
• Drive channel experimentation. Identify and test new growth channels (e.g., developer platforms, Slack communities, newsletters) to reach our ICP - developers, product managers, and technical decision-makers
• Maximize content distribution. Collaborate with content and design teams to repurpose existing content for paid and off-site use. Ensure we get the most reach and impact from high-performing content through syndication and targeted promotion
• Build and run demand gen campaigns. Combine compelling messaging, targeting, and offers to generate MQLs and move prospects through the funnel
• Turn insights into growth. Monitor campaign and channel performance. Use data to optimize targeting, messaging, and budget allocation. Own and report on metrics like CTR, CPL and pipeline contribution

Preferred Qualifications

• Managed or worked with external specialists (freelancers or agencies) on paid search, paid social, or conversion optimization
• Supported event-based marketing (owned or external) and understand how to maximize pre- and post-event ROI
• Familiarity with HubSpot, Google Search Console, SEMRush, or similar MarTech tools
• Worked in a developer-first or API-driven product environment

Benefits

• A remote-first and flexible work environment
• Equity. We’re a growing start-up and we want all team to members to share in the success of the company through our EMI share options programme
• Enhanced holiday allowance. Our policy provides Ablyans with 28 days of paid annual leave (27 regular days, plus a day off to enjoy your birthday)
• Enhanced parental leave package, so that you can take the time you need to get to know your new family member, rest and recover
• Home workstation budget of £500 on joining (and £150 p/a thereafter), so that your home office is set up to serve you well and that you have everything you need to work comfortably
• Personal learning and development budget of £1000 annually, and 5% L&D time during working hours to focus on improving your skillset
• Private healthcare with BUPA
• Medical cash plan to cover a range medical and dental costs
• Mental wellbeing coaching and counselling from Self Space
• Monthly wellbeing budget via Juno
• Life assurance and income protection
• Access to Tech & Cycle to Work schemes
• Weekly snack allowance for our end-of-week “Need To Know” meeting
• A fully-paid one-month sabbatical after five years with Ably