Remote Growth Marketing Manager

Summary

Join Sittercity, a Bright Horizons company, as a Growth Marketing Manager to drive profitable growth for our Family customer segment, including new customer acquisition and retention.

Requirements

• 4-6 years of paid media experience, preferably working with B2C brands which rely heavily on paid advertising to drive new customer acquisition
• Hands-on experience managing Google Ads (SEM) campaigns at minimum monthly spend of $50K is required
• Hands-on experience partnering with Lifecycle and Product to drive revenue growth for new customer acquisition and improve retention rates
• Hands-on experience testing into new channels and proving ROI for those channels
• Comfortable with managing marketing budgets across multiple channels while optimizing toward blended CAC targets
• Entrepreneurial & proactive spirit; strong revenue orientation
• Understands the importance of audience segmentation and developing strategic messaging and landing page experiences that speak to these audiences
• Strategic, tactical, creative, and motivated, with strong attention to detail
• Strong data skills including analyzing, visualizing, and extracting insights
• Strong written and verbal communication – able to articulate what you’re seeing in the data, and what our plan is to optimize our performance

Responsibilities

• Drive profitable growth for our Family customer segment, with a focus on both new customer acquisition and retention
• Plan and coordinate cross-functional projects to drive revenue growth and improve customer retention for Sittercity
• Day-to-day management of our digital marketing agency on family acquisition strategy and campaigns
• Discover platforms or tools that can help find and retain customers, improve performance, and generate revenue growth
• Participate in the creative development process for new assets and landing pages, such as writing briefs, and guiding creation
• Coordinate a consistent feedback loop of creative, audience, and messaging insights to the broader team
• Consistently incorporate test learnings into campaigns; track learnings over time to maintain continuous optimization
• Find new ways to reach or retain customers through sophisticated audience segmentation and creative executions

Benefits

• Support for flexible and remote working environments
• Company events, social outings and volunteer opportunities
• Great benefits package, including; health, dental, vision, disability, life, 401(k )