Senior Growth Marketing Manager, Paid

Summary

Join Monarch's growing marketing team as a Senior Growth Marketing Manager and lead the definition of paid social media strategy, implementing campaigns end-to-end.

Requirements

• 5+ year experience working in the B2C tech space, managing paid campaigns at scale in Meta, TikTok etc
• Skilled performance marketer with deep expertise in optimizing paid marketing campaigns to ROI goals
• Entrepreneurial spirit with a hands-on, scrappy attitude
• Excellent communication and cross-functional collaboration skills
• Stays current on industry trends and best practices in growth marketing
• Strong analytical skills with the ability to interpret data and generate actionable insights
• Highly organized with strong attention to detail
• Has empathy for the customer and cares deeply about delivering value with all communications

Responsibilities

• Coordinate w/ external partners (agencies) to launch and Optimize Campaigns: Daily management of paid social campaigns on Facebook, Instagram, and TikTok
• A/B Testing: Continuously run A/B tests on ad creatives, copy, and landing pages to identify high-performing variations and apply learnings to improve CTR, conversion rates, and overall campaign effectiveness
• Data Analysis and Reporting: Performance Tracking: Regularly analyze campaign performance metrics such as CPA, ROI, LTV, CTR, and conversion rates. Use data insights to make real-time adjustments to campaigns
• Reporting: Create detailed daily, weekly, and monthly reports on key performance indicators (KPIs) and campaign outcomes. Present findings and actionable insights to the marketing and growth teams
• Audience Targeting and Segmentation: Audience Research: Conduct in-depth research to understand the target audience's demographics, interests, and behaviors. Build and refine custom and lookalike audiences to maximize reach and relevance
• Segmentation: Develop and implement advanced audience segmentation strategies to deliver personalized ads that resonate with different customer segments
• Creative Collaboration: Creative Development: Work closely with the creative team to brainstorm, develop, and refine ad creatives and copy that align with platform best practices and resonate with the target audience
• Feedback Loop: Provide data-driven feedback to the creative team based on performance metrics, suggesting improvements or new creative concepts to test
• Platform Expertise and Experimentation: Stay Updated: Keep up-to-date with the latest trends, features, and algorithm changes on Facebook, Instagram, and TikTok. Ensure the strategies are aligned with current platform capabilities and trends
• Experimentation: Proactively test new ad formats, placement options, and bidding strategies to identify opportunities for incremental growth and optimization
• Budget Management: Daily Budget Adjustments: Monitor daily spend across all campaigns, making adjustments as needed to ensure efficient use of the budget while achieving desired outcomes
• Forecasting and Planning: Assist in monthly and quarterly budget planning, providing forecasts based on historical data and expected performance

Benefits

• Work wherever you want! As a fully remote company with no central office, we want you to work wherever you are happiest and most productive
• Competitive cash and equity compensation in a hyper growth, early stage company
• Stipend to set-up your ideal working environment
• Medical, dental and vision benefits (Full time US only)
• 401k (US only)
• Unlimited PTO
• 3 day weekend every month! We take off the “First Friday” every month to focus on rest, recuperation, or just having fun!