Growth Marketing Manager

Summary

Join Valence, a Series A B2B SaaS company, and spearhead digital marketing strategy and operations to drive demand for our AI-powered leadership coaching platform. You will develop and execute multi-channel demand generation campaigns, leveraging marketing automation and analytics to optimize growth. This high-impact role requires strong analytical skills, experience with B2B SaaS marketing, and proficiency with marketing automation platforms. You will collaborate closely with sales, product, and customer success teams to ensure alignment with company goals and deliver measurable results. Valence offers a competitive salary and equity, comprehensive benefits, and the opportunity to shape the future of leadership development in the age of generative AI. We are a fast-growing company with a collaborative and transparent culture.

Requirements

• 3+ years of experience in growth, digital, or performance marketing for B2B SaaS
• Demonstrated success in developing and measuring impactful marketing campaigns across various channels (email, events, paid social) that attract, engage, and convert prospects
• Strong understanding of email marketing principles, best practices, and industry trends
• Proficiency with marketing automation platforms and a passion for leveraging technology to drive results
• Exceptional analytical skills with a talent for data-driven decision-making
• Proven track record of efficiently managing multiple projects and expectations - both independently and on cross-functional initiatives
• Clear motivations for wanting to join an Series A startup focused on generative AI, LLMs and ML

Responsibilities

• Orchestrate multi-channel demand generation campaigns spanning email, newsletter, digital advertising, and virtual events, to drive lead generation
• Utilize marketing automation and CRM tools to manage and track campaign performance using key metrics such as open rates, click-through rates, and conversion rates
• Utilize Google Analytics and Google Tag Manager to understand and improve conversion rates, SEO, and SEM
• Organize and refine email marketing lists based on attributes such as user behavior, demographics, and other pertinent data to deliver targeted and personalized content
• Build out the foundation to track campaign attribution and present regular insights to guide ongoing campaign optimization

Preferred Qualifications

• Hands-on experience with HubSpot and/or Apollo for executing outbound marketing campaigns and familiarity with PM tools such as Trello
• Entrepreneurial spirit and enthusiasm to work on a small team with ambitious goals
• Growth mindset and willingness to continuously learn through feedback

Benefits

• Ownership of projects and strategic priorities regardless of seniority
• Strong ties to the executive team, a culture of transparency and engagement with strategic decisions
• Options from day one, which means you will be on the ownership track right away
• Competitive salary and equity packages
• Comprehensive health coverage (medical, dental, and vision) from day 1
• Provision of anything you need to be successful - learning tools, hardware, office equipment, software, access to a WeWork etc
• 401k optionality for US based employees
• Generous PTO, company-wide R&R shutdowns and paid leave for parents
• A WFH stipend, phone stipend and support to work in a We Work or other space as preferred