Remote Head of Brand and Communications

Summary

Join Purple as a Head of Brand & Communications and drive the company's brand presence, championing quality and consistency across all communication touchpoints. This role requires a strategic and creative leader with a meticulous eye for detail and a passion for building memorable brands.

Requirements

• Significant experience in B2B brand marketing and communications, preferably in the SaaS industry
• Proven track record of developing and executing successful brand building and communication strategies that drive measurable results
• Deep understanding of brand management principles, messaging frameworks, and visual identity systems
• Experience leading and managing a team of marketing professionals
• Excellent written and verbal communication skills, with a strong ability to craft compelling narratives and tailor messages to different audiences
• Strong analytical skills and a data-driven approach to decision-making
• A meticulous eye for detail and a passion for creating high-quality, polished work
• Proven experience in developing and executing successful PR and media relations strategies
• Significant experience working with channel partners, resellers, and referral programs. Demonstrated ability to develop and implement effective partner marketing strategies

Responsibilities

• Develop and execute a comprehensive brand and communications strategy that embodies Purple's commitment to excellence and sets the bar high for quality and consistency
• Establish and enforce rigorous brand guidelines that cover all aspects of brand identity, messaging, tone of voice, and visual identity
• Lead the creation and curation of premium content that reflects thought leadership, industry expertise, and a commitment to providing exceptional value to the target audience
• Develop and execute a strategic communications plan that leverages earned media, thought leadership, and industry events to raise Purple's profile
• Manage relationships with key media contacts and industry influencers
• Collaborate with our PR agency to secure impactful media coverage that aligns with Purple's strategic objectives
• Oversee all PR and media activities, ensuring that Purple is represented in a positive and professional light in all external communications
• Partner with internal stakeholders across all departments to instil a culture of brand ambassadorship and ensure that brand standards are upheld in all interactions
• Manage the brand and communications budget effectively, prioritising investments that deliver the highest return on brand equity and business impact

Preferred Qualifications

• Strong relationships with key media contacts and industry influencers
• Experience working with global brands and managing brand consistency across different markets and cultures
• Familiarity with brand measurement and analytics tools to track and demonstrate the impact of brand-building efforts
• Experience managing external agencies and vendors, ensuring that they adhere to the highest standards of quality and professionalism

Benefits

• Salary: £50,000 - £60,000 (dependant on experience)
• Remote first business - work from home (with regular opportunities to get together face to face)
• Flexible working & a great company culture - bring your best self to work
• Emphasis on learning and development - progress your career
• 23 days holiday (plus bank holidays) with 1 more day each year - and the option to buy extra days
• 4 volunteering days each year - give something back to the community
• Company bonus - 5% of salary
• Private Healthcare & Long Term Incentive Plan after 12 months’ service