Demand Generation Manager

Summary

Join Route as their Demand Generation Manager and connect brand and performance, creating campaigns that move ecommerce merchants from awareness to action. You will create interest, drive demo requests, and accelerate revenue by building and scaling programs across various channels. This highly cross-functional role requires partnering with Marketing and Sales to achieve pipeline and revenue goals. The ideal candidate possesses prior B2B demand generation experience across businesses of different sizes, understanding how strategies and tactics vary for each segment. You will own channels to drive results, build and execute multi-channel demand generation strategies, and develop strategies to generate and progress pipeline. The position demands strong analytical, communication, and technical proficiency skills.

Requirements

• 4+ years of demand generation experience, preferably in B2B SaaS
• Performance oriented: Proven record of meeting or exceeding pipeline and revenue targets in a high-growth setting
• Analytical (Data-driven): Partner with Marketing Ops to create and analyze performance, create campaign reports and dashboards, and provide actionable recommendations to achieve key metrics
• Audience understanding: Strive to deeply understand the target audience and create programs that resonate
• Inquisitive and proactive: Embody a test and learn mentality with A/B testing experience to optimize campaigns and landing pages, and a hunger to leverage the latest technology and tactics to drive growth
• Excellent communicator and writer: Clearly convey complex ideas and data in written, presentation, and verbal formats to executives and team members (there will be ad and email copywriting expected for this position). High attention to detail
• Technical proficiency: Experience with a SaaS marketing tech stack such as Hubspot, Bizible, Salesforce, Amplitude, Google Analytics

Responsibilities

• Own channels to drive results
• Build and execute multi-channel demand gen strategies to drive measurable growth across social, retargeting, email, events, webinars, content, etc
• Own diversified channel strategy
• Own experimentation and optimization
• Develop strategies to generate and progress pipeline
• Build lightweight account-based marketing (ABM) plays to move larger deals through the pipeline
• Architect and develop nurture campaigns (via email, retargeting, and other relevant channels)
• Create smart, impactful, and persona-relevant campaigns across the buyer journey
• Build strong partnerships with cross-functional teams to ensure success of Demand Gen initiatives
• Partner with Product Marketing to create and launch programs that drive demo requests across key verticals and segments
• Implement processes with Sales leadership to ensure feedback loops exist to monitor and optimize lead/account quality
• Create an environment that fosters successful cross-department collaboration
• Stay up to speed on current demand generation innovations, and educate stakeholders as needed on those trends
• Monitor, analyze, and optimize campaign performance
• Present campaign results regularly to Marketing, Sales, and Finance stakeholders
• Establish funnel discipline through solid reporting and/or dashboards, pipeline reviews, and a solid grasp on marketing tech stacks and attribution models

Preferred Qualifications

Paid digital expertise (preferred, but not required): Experience optimizing spend across various paid channels (e.g., Google, LinkedIn)

Benefits

• We offer to pay 100% of your health insurance premiums on a $0 deductible plan for you and your family
• Remote or hybrid work arrangements
• Unlimited PTO
• 401k matching
• Formalized growth opportunities
• Learning & development
• DEI programs & events