Remote Head of Growth and Marketing

Summary

Join Superhuman, the fastest email experience in the world, and shape its future as a key member of the team. As Head of Growth & Marketing, you will drive demand, build massive positive brand awareness, and unlock growth from $25M to $100M ARR over three years.

Requirements

• 12+ years of experience in Product-led, Sales-led, and Marketing-led GTM strategies for B2C2B + B2B businesses with at least 6 years building and leading the strategy and managing teams
• Strategizing, Prioritization, and Execution: Able to build, prioritize, and deliver QoQ and YoY B2C2B + B2B growth strategies for Mid-market and Enterprise SaaS businesses
• People Management: Develops, hires, and retains high-performing growth and marketing teams, including growth marketing, brand marketing, content marketing, performance marketing, product marketing, and marketing operations
• Making and Owning Tough Decisions: Good balance between data-centric rapid experimentation and bold risk-taking
• Bias for Action: Speed matters. Takes rapid steps forward, even in the face of uncertainty, recognizing action is the catalyst for progress and growth
• Async Communication: Communicates succinctly and quickly across various mediums (especially Slack, Notion, and email). Can produce or consume long documents as needed without sacrificing speed
• Caring Deeply, Challenging Directly: Discusses and debates ideas openly, even when the decision is tough. Disagrees, commits, and challenges others to do the same
• Strong Entrepreneurial Mindset: This is a transformational role, with many areas without a playbook
• Start-to-Finish Ownership of Outcomes: They act as if they are 100% responsible for their own outcomes and the company's outcomes
• Customer-centric: They always strive to improve the customer experience without losing sight of business results

Responsibilities

• Drive demand to grow revenue from $25M to $100M ARR over the next 3 years
• Widen top of funnel by developing our current channels and launching new channels
• Build and scale our B2B Acquisition Strategy to grow logo acquisition 10x over the next 3 years
• Ignite and scale our Product-Led Sales (PLS) Motion to 5x our B2C2B conversion over the next 12 months
• Increase funnel conversion by optimizing our prospect journey
• Maximize Product-Led Growth impact, in partnership with Product: Onboarding, Referrals, Virality
• Drive retention by nurturing the full customer and user lifecycles
• Define, execute, and evolve our go-to-market strategy
• Build massive positive awareness of the Superhuman brand
• Create and execute our business brand strategy: Determine positioning, pricing, and packaging for Superhuman for Business
• Drive awareness and adoption as we bring new products to market
• Create and execute our prosumer brand strategy: Position Superhuman as an aspirational brand that stands for achieving your potential
• Implement and optimize numerical brand tracking, including customer sentiment, aided/unaided awareness, and brand reputation
• Build and scale our Growth and Marketing team and infrastructure