Remote Head of Growth Marketing

Summary

Join our fast-growing start-up as Head of Growth, spearheading user acquisition and sales pipeline strategies, and driving company expansion.

Requirements

• At least 5 years of experience in demand generation and managing paid ad campaigns, including SEA, LinkedIn, programmatic ads, and Meta
• Strong performance marketing and data-driven mindset
• Proven track record in driving pipeline growth for B2B SaaS companies
• Skilled in conversion optimization and maximizing ROI
• Creative, curious, and adept at diving into problem-solving
• High level of trustworthiness and integrity in work
• Keen attention to detail
• Fluent in English, as our primary operations are in the US

Responsibilities

• Design, implement, and optimize inbound performance marketing campaigns to attract new users and schedule demos for the sales team
• Conduct A/B testing, and experiments, and deploy growth tactics to maximize conversions and drive incremental qualified demos for the sales team, always challenging the status quo
• Use data analytics to uncover growth opportunities, understand user behavior, and measure the effectiveness of growth initiatives, ensuring data-driven decision-making
• Allocate and manage budgets for growth-related initiatives, ensuring optimal spending to achieve the best return on investment
• Identify and evaluate new markets or user segments (geographies, demographics, verticals) aligned with our growth objectives
• Partner closely with sales and other teams to align growth initiatives across departments, ensuring integrated and non-siloed efforts
• Ensure efficient operation of marketing tools and processes to support the top-of-the-funnel (TOFU) to middle-of-the-funnel (MOFU) pipeline and conversion funnels

Benefits

• Part of a fast-growing start-up, with a young and inspiring team
• Evolve in a stimulating and challenging environment with autonomy
• Mixed and international (20+ different nationalities) team
• Incredible office in the city of Gastronomy: Lyon
• Public transportation reimbursed
• Partial remote-friendly policy