Remote Head of Growth Marketing

Summary

Join a growing company where you can contribute to many “firsts” and enjoy various benefits, including a monthly remote work stipend, home office equipment package, sick leave benefit, parental leave, annual leave, personal development fund, VSOP, international team-building trip, quarterly and monthly online get-togethers, flexible schedules, and an international team that loves to have fun at work.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field
• Certifications in digital marketing, marketing automation, or sales enablement are a plus
• Proven experience in B2B growth marketing, with a focus on driving customer acquisition, engagement, and retention
• Strong understanding of digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing
• Experience developing and executing marketing campaigns that align with sales strategies
• Knowledge of marketing automation tools and platforms
• Ability to analyze marketing data and optimize campaigns based on performance metrics
• Experience working in a Forrester (SiriusDecisions) campaign-centric marketing model is a plus
• Strong leadership skills and ability to manage a high-performing marketing team
• Excellent communication and interpersonal skills to collaborate effectively with cross-functional teams
• Experience building and maintaining strong brand identity and reputation
• Familiarity with industry best practices and emerging trends in marketing

Responsibilities

• Develop and execute a comprehensive growth marketing strategy aligned with company objectives, sets pipeline goals and establishes clear OKRs to reach objectives
• Lead and inspire a high-performing team of marketing professionals, fostering a collaborative culture with sales and other cross-functional teams
• Collaborate closely with the GTM organization to develop and execute a campaign hierarchy that aligns with and supports sales plays
• Foster a data-driven culture and utilize analytics to inform decision-making, measuring the impact of marketing efforts on sales pipeline and revenue
• Oversee digital marketing efforts, including SEO, SEM, social media, email marketing, and website optimization, ensuring alignment with our campaign hierarchy
• Develop and execute targeted digital campaigns that contribute to the agreed marketing attribution goals and measure their impact on revenue
• Optimize digital marketing efforts based on GTM feedback and performance data
• Plan and execute global events, conferences, and webinars that align with our GTM strategies
• Manage event budgets and logistics, ensuring a market leadership and memorable experience for attendees. Measure event effectiveness and generate post-event reports to inform future marketing efforts
• Develop and implement a content marketing strategy that supports our campaign hierarchy and sales plays, addressing buyer pain points. Measure content performance and optimize content strategy based on GTM feedback and analytics
• Develop and execute targeted campaigns that align with sales plays and address specific buyer pain points. Measure campaign effectiveness and optimize campaigns based on GTM feedback and performance data
• Ensure consistent brand messaging across all channels, supporting sales efforts and building brand awareness
• Recruit, hire, and develop a talented marketing team that is aligned with the company's strategic goals. Foster a positive and collaborative team culture that supports the company's overall growth strategy
• Manage team performance and budgets, ensuring efficient resource allocation and meeting marketing objectives

Benefits

• Monthly remote work stipend (home internet costs, electricity)
• Home office equipment package right at the start (laptop, keyboard, monitor…)
• Home office equipment upgrade (furniture, ear plugs …) or membership to a local co-working space after your onboarding
• Sick leave benefit, parental leave and 25 days of annual leave plus your local national holidays
• Personal development fund for courses, books, conferences, and material
• VSOP (Virtual Stock Option Plan)
• The annual international team-building trip, quarterly and monthly online get-togethers
• Flexible schedules