Remote Head of Marketing

Summary

Join LastPass as we seek a Head of Field Marketing to lead regional campaigns and programs, driving pipeline and bookings for the business.

Requirements

• You thrive on analyzing campaign performance data and making insightful decisions based on it
• You are passionate about people and have a reputation as a people person. You can motivate and inspire others while actively listening to diverse perspectives and are eager to implement great ideas, regardless of their source
• You possess a deep understanding of our target market, including their needs, preferences, and pain points, and apply this knowledge to field marketing strategies and tactics
• As a strategic thinker, you excel at translating business goals into effective marketing strategies. You foster a culture of experimentation and are open to exploring new approaches beyond traditional methods
• You embrace change and actively seek opportunities to build on past initiatives. Having worked in tech, you thrive on adapting to changing market conditions, competitive pressures, and operational shifts. You balance the need for structured plans with the flexibility to pivot as necessary
• You have a track record of success in a Director-level role in Field Marketing, Demand Generation, Partner Marketing, or Field Sales

Responsibilities

• Responsible for generating pipeline and sales opportunities for our B2B field marketing initiatives
• Deliver quarterly end-to-end campaign plans for assigned regions that encompass strategy, messaging, segmentation, event plans, content plans, tactics, budget, performance KPIs, sales enablement, and rollout calendars
• Represent marketing in regional sales meetings, business reviews, and cross-functional planning sessions
• Plan, build, and execute impactful field marketing campaigns across the sales cycle stages: lead generation, opportunity creation, deal movement, and deal closure
• Manage and mentor a team of field marketing managers, fostering a collaborative, high-performance culture
• Use a data-driven approach to continuously optimize campaigns, leveraging analytics and insights to refine strategies
• In collaboration with the global campaign marketing team, develop and deliver training, sales enablement tools, and message maps for all campaigns
• Oversee field marketing KPIs, including leads, MCLs, MQLs, pipeline, bookings, conversion rates, CAC, and LTV

Benefits

• Comprehensive health coverage, dependents included
• Generous Parental leave
• Flexible Paid time off policies including but not limited to: Monthly self-care days (12 extra paid days off annually), volunteering days