Head of Paid Media

Summary

Join a dynamic company that offers work-life balance and innovative features as the Head of Paid Media, handling a team of three and managing client relationships, digital marketing campaigns, and performance.

Requirements

• At least 5 years’ experience in a Head of PPC role
• Desire to work within a smaller, growing agency, where you’ll be a big part of the company’s success and report Directly to the owner
• Strong understanding of tracking and tagging
• Google qualified
• Proficient in Google Tag Manager, Google Analytics, Google Ads, Bing Ads, SEMrush, Solo Ads, Web design, Email Marketing and Apollo.com
• Confident communicator and ability to build relationships
• Be able to lead and nurture a team
• Be able to understand and highlight the story behind KPIs
• Strong attention to detail and demonstrable ability to work to deadlines
• Strong work ethic and an appetite to succeed
• Analytical way of working
• Collaborative worker and all-round team player

Responsibilities

• Develop our PPC offering in line with our wider strategy
• Maintain an up to date knowledge of industry changes and explore new opportunities and suppliers
• Proactively propose new channels and tests to clients, report on tests and promote learnings
• Be instrumental in generating and delivering new business and growing our PPC revenue
• Train, mentor & manage the PPC Management Team (3 account managers)
• Improve and manage client retention
• Manage your own portfolio of Google Ads Management clients
• Generate case studies around client successes
• Proactively increase visibility of company to increase our client base
• Maintain an overarching view of all client PPC strategies and performance
• Perform budget management checks across all clients
• Support the PPC Management Team to deliver high performing PPC campaigns
• Develop high performing campaigns and strategies
• Hands on execution and delivery of Google and Bing campaigns
• Effective delegation of tasks to the PPC Team
• Regularly perform strong data analysis and subsequent campaign optimisation
• Ongoing campaign performance analysis
• Deliver paid media reports, and monthly reporting decks with insights and recommendations to the Director
• Attend and lead client calls
• Track and deliver tasks through a project management system
• Attend supplier meetings to grow knowledge of paid media landscape
• Implement correct tracking across GA4 & GTM