Head of Patient Marketing

Summary

Join us as a strategic and action-oriented consumer-focused growth marketing leader to own all patient marketing efforts. Develop strategies for acquiring and retaining patients, work closely with patient strategy and operations, and manage growth across the business.

Requirements

• 10+ years of experience in marketing with a focus on DTC audiences
• 8+ years of experience in growth marketing across various channels, including paid and owned channels
• 6+ years of experience in a leadership people manager role with experience building a team from scratch
• Proven experience working cross-functionally with operational, product, and analytics teams
• Strong analytical skills and financial acumen
• Proven experience developing and executing a marketing strategy

Responsibilities

• Develop the strategy to acquire and retain patients
• Bring existing programs together and launch new ones under a holistic strategy
• Work closely with patient strategy and operations and the patient product team to manage growth across the business
• Deploy the right tactics to the right audiences at the right time in a scalable and evergreen way

Preferred Qualifications

• Ability to work autonomously and take initiative as a self-starter
• Comfortable dealing with ambiguity

Benefits

• 100% remote work environment
• Comprehensive health benefits: Medical, dental, vision, life, disability, and FSA/HSA
• 401(k) plan access
• Generous time-off policies: Including 2 company-wide shutdown weeks each year for self-care (for most employees)
• Paid parental leave: Available for all parents, including birthing, non-birthing, adopting, and fostering
• Employee Assistance Program (EAP): Support for your mental and physical health
• New hire home office stipend: Set up your workspace for success
• Quarterly department stipend: Fund team-building activities or in-person gatherings
• Wellness events and lunch & learns: Explore a variety of engaging topics
• Community and employee resource groups: Participate in groups that celebrate employee identity and lived experiences, fostering a sense of community and belonging for all
• Discounted programs: Fetch, SmartSpend, Ladder, SoFi