Head of Patient Marketing

Summary

Join our team as a strategic growth marketing leader to oversee all aspects of patient marketing. You will develop and implement strategies for acquiring and retaining patients, unifying existing programs, and launching new initiatives to accelerate growth. A key focus will be user acquisition, collaborating closely with patient strategy and operations. You will manage a significant marketing budget, requiring a data-driven, ROI-focused approach. The ideal candidate is a customer-obsessed leader with proven success in driving significant growth and building high-performing teams. This is a 100% remote role with attractive compensation and benefits.

Requirements

• 12+ years of experience in marketing
• 6+ years of leadership experience, with a proven track record of building or significantly rebuilding a team (team size of at least 10)
• 8+ years of experience in growth marketing across a variety of channels, including paid (primarily digital) and owned (email, SMS)
• Experience managing an annual marketing budget of at least $50M, with multiple channels exceeding $10M+ each
• Proven ability to collaborate cross-functionally with operational, product, and analytics teams
• Strong analytical skills and financial acumen
• Demonstrated success in driving significant growth with 50%+ YoY growth
• Track record of launching and scaling new marketing programs or channels
• Proven experience in developing and executing comprehensive marketing strategies

Responsibilities

• Oversee all aspects of patient marketing
• Develop the strategy for acquiring and retaining patients
• Bring the patient acquisition and retention strategy to life
• Unify existing marketing programs
• Launch new marketing programs under a unified strategy to accelerate growth
• Focus on user acquisition
• Collaborate closely with patient strategy and operations to manage growth across the business
• Deploy the right tactics to the right audiences at the right time, in a scalable and sustainable way
• Manage a significant marketing budget
• Employ a thoughtful, ROI-driven approach to measuring success

Preferred Qualifications

• Comfortable working in ambiguous or evolving environments
• Experience in a marketplace business, consumer tech, or e-commerce
• Background in a fast-paced growth or mid-stage startup environment

Benefits

• 100% remote work environment
• Working hours to support a healthy work-life balance
• Attractive pay and benefits
• Full transparency of pay ranges regardless of where you live in the United States
• Comprehensive health benefits
• Medical, dental, vision, life, disability, and FSA/HSA
• 401(k) plan access
• Generous time-off policies
• Including 2 company-wide shutdown weeks each year for self-care (for most employees)
• Paid parental leave
• Available for all parents, including birthing, non-birthing, adopting, and fostering
• Employee Assistance Program (EAP)
• Support for your mental and physical health
• New hire home office stipend
• Quarterly department stipend
• Fund team-building activities or in-person gatherings
• Wellness events and lunch & learns
• Community and employee resource groups
• Discounted programs
• Fetch, SmartSpend, Ladder, SoFi