Remote Lead, Lifecycle Marketing - Onboarding

Summary

Join a rapidly growing startup that champions the success of home service professionals, and contribute to building solutions that build better lives. As the Lead, Lifecycle Marketing, you will manage lifecycle campaigns, collaborate with teams, and analyze performance metrics to drive conversions.

Responsibilities

• Develop and implement multi-channel lifecycle marketing strategies using email, SMS, and in-app messaging
• Collaborate with content and design teams to create engaging and relevant campaigns tailored to customer segments
• Monitor and analyze performance across all lifecycle channels, optimizing based on key metrics
• Segment customer lists and apply personalization to deliver targeted, relevant communications
• Build accurate email campaigns for deployment
• Conduct A/B testing to refine campaigns and improve customer engagement and conversions
• Maintain and manage the lifecycle marketing calendar to ensure cohesive messaging across channels
• Ensure compliance with all marketing regulations, including GDPR, CAN-SPAM, and SMS guidelines
• Report on lifecycle marketing performance and provide actionable insights to stakeholders
• Stay current on industry trends and best practices across email, SMS, and in-app messaging