Remote Manager, Lifecycle Marketing

Summary

Join Hims & Hers Health, Inc. as a Lifecycle Marketing Manager to lead the creation and execution of acquisition CRM programs for the Weight Management Category.

Requirements

• Bachelor’s Degree
• 5+years experience in CRM & Lifecycle, subscription experience a plus
• Hands-on experience with Braze, Iterable, Marketo or similar ESP
• Excellent organizational and prioritization skills, and attention to detail
• Strong campaign management and problem solving skills
• Analytical thinker with experience in data-driven marketing
• Ability to drive experimentation focused on core success metrics
• Knowledge of HTML, CSS and email client basics
• Experience managing robust testing roadmaps
• Ability to communicate the benefits of strategies to business audiences of all levels
• Experience driving multiple projects and prioritizing in a fast-paced environment

Responsibilities

• Own execution of acquisition and retention-focused CRM initiatives for weight management category
• Maintain customer journey maps for weight management communication journey
• Continuously conduct A/B tests and analyze results to garner insights to improve engagement, optimize for key revenue drivers, and customer acquisition
• Ensure high quality and error-free implementation, testing and QA of email marketing campaigns
• Partner with CRM leads for other business verticals to uncover cross-vertical opportunities and maximum production efficiency

Benefits

• Competitive salary & equity compensation for full-time roles
• Unlimited PTO, company holidays, and quarterly mental health days
• Comprehensive health benefits including medical, dental & vision, and parental leave
• Employee Stock Purchase Program (ESPP)
• Employee discounts on hims & hers & Apostrophe online products
• 401k benefits with employer matching contribution