Remote Director, Lifecycle Marketing

Summary

Join Earnest as Director, Lifecycle Marketing and lead best-in-class technical implementation across ESP consolidation and data integrity with Customer Data Platform. Conceive, communicate, and implement Lifecycle strategy, including all aspects of campaigns and tactical deployment.

Responsibilities

• Lead best-in-class technical implementation across ESP consolidation and data integrity with Customer Data Platform in partnership with MarTech engineering and Data & Analytics teams
• Conceive, communicate, and implement Lifecycle strategy, including all aspects of campaigns (audience segmentation, creative briefing, lifecycle journeys) and tactical deployment, with little to no oversight
• Collaborate with cross-functional teams to expand segmentation sophistication, creative a/b testing, journey pathing, and analytics reporting to deliver lifecycle marketing strategies that drive measurable business impact
• Manage executive-level communications on strategy and business performance, as well as drive change management across the marketing technology stack through cross-functional influence
• Develop and implement creative testing strategies tied to audience segmentation and customer personas to maximize user acquisition and conversion through the purchase journey, upselling, and reselling opportunities within the customer ecosystem
• Collaborate seamlessly with cross functional stakeholders, such as product marketing, creative, marketing operations, legal and compliance, analytics, and other growth channels
• Develop and execute comprehensive lifecycle marketing strategies across email, SMS, and other owned marketing channels
• Stay abreast of industry trends, emerging technologies, and customer behavior to drive innovative approaches to lifecycle marketing
• Champion a culture of continuous improvement both within Lifecycle Marketing and across the broader Marketing organization as a member of the Marketing Leadership Team, implementing new tools, processes, and methodologies to drive business performance