Remote Lead, Lifecycle Marketing
Housecall Pro
π΅ $72k-$90k
πRemote - United States
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Job highlights
Summary
Join a rapidly growing startup that helps home service professionals streamline their businesses, and be part of a culture that values innovation, teamwork, and continuous improvement. As the Lead, Lifecycle Marketing, you will develop and implement multi-channel lifecycle marketing strategies, collaborate with content and design teams, and analyze performance metrics to drive conversions.
Responsibilities
- Develop and implement multi-channel lifecycle marketing strategies using email, SMS, and in-app messaging
- Collaborate with content and design teams to create engaging and relevant campaigns tailored to customer segments
- Monitor and analyze performance across all lifecycle channels, optimizing based on key metrics
- Segment customer lists and apply personalization to deliver targeted, relevant communications
- Build accurate email campaigns for deployment
- Conduct A/B testing to refine campaigns and improve customer engagement and conversions
- Maintain and manage the lifecycle marketing calendar to ensure cohesive messaging across channels
- Ensure compliance with all marketing regulations, including GDPR, CAN-SPAM, and SMS guidelines
- Report on lifecycle marketing performance and provide actionable insights to stakeholders
- Stay current on industry trends and best practices across email, SMS, and in-app messaging
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