Remote Lead, Lifecycle Marketing

Summary

Join a rapidly growing startup that helps home service professionals streamline their businesses, and be part of a culture that values innovation, teamwork, and continuous improvement. As the Lead, Lifecycle Marketing, you will develop and implement multi-channel lifecycle marketing strategies, collaborate with content and design teams, and analyze performance metrics to drive conversions.

Responsibilities

• Develop and implement multi-channel lifecycle marketing strategies using email, SMS, and in-app messaging
• Collaborate with content and design teams to create engaging and relevant campaigns tailored to customer segments
• Monitor and analyze performance across all lifecycle channels, optimizing based on key metrics
• Segment customer lists and apply personalization to deliver targeted, relevant communications
• Build accurate email campaigns for deployment
• Conduct A/B testing to refine campaigns and improve customer engagement and conversions
• Maintain and manage the lifecycle marketing calendar to ensure cohesive messaging across channels
• Ensure compliance with all marketing regulations, including GDPR, CAN-SPAM, and SMS guidelines
• Report on lifecycle marketing performance and provide actionable insights to stakeholders
• Stay current on industry trends and best practices across email, SMS, and in-app messaging