Remote Lifecycle Marketing Manager

Summary

Join our team as a Lifecycle Marketing Manager to build and implement 7shifts' lifecycle marketing strategy across all channels, driving pay attachment and adoption at each stage of the customer journey.

Requirements

• Previous experience in email or growth marketing, with a focus on free trial conversion, email reporting regulations, and list management
• Proficiency with Marketo (or similar marketing automation platforms)
• Demonstrated understanding of digital customer journeys and lifecycle marketing, with a passion for exploring and testing new marketing channels
• Strong analytical and problem-solving skills with the ability to translate data into actionable insights
• Exceptional written and verbal communication skills
• Project management acumen, the ability to prioritize and manage multiple projects simultaneously
• Cross-functional collaboration experience - you’re skilled in working with Product, Design, and Sales to achieve shared goals

Responsibilities

• Develop the strategy to reach prospects and customers at various stages of their customer journey with engaging and personalized campaigns
• Identify and prioritize the most effective channels and triggers to reach customers at the right time for the right reasons
• Collaborate with internal stakeholders to develop hypotheses, run tests, identify key insights, and automate the most effective strategies to drive growth
• Manage end-to-end campaign creation for responsible channels, including audience building, link setup, segmentation, and content development
• Track key performance indicators (KPIs) and provide insights on MRR contribution and impact
• Maintain detailed documentation of campaigns and programs to effectively communicate customer journey touchpoints to stakeholders
• Analyze customer behavior data and provide insights on channel performance to improve communication, optimize the customer journey, and increase lifetime value

Benefits

• Competitive health benefits right from the start
• Lifestyle spending accounts
• Access to corporate discounts
• A parental leave program that supports caregivers during an important time in their lives
• Flexible vacation policy to encourage everyone to recharge when they need it
• A ‘90 Day Shift’ program that supports our team members in exploring the world