Remote Lifecycle Marketing Manager

Summary

Join the Thuma team as a Lifecycle Marketing Manager to lead the execution and optimization of email marketing and SMS marketing programs. Reporting to the SVP of Digital, you will work closely with cross-functional partners across various teams to create and optimize emails and text messages, review performance data, and propose modifications and tests to improve strategy.

Requirements

• 5+ years of experience in eCommerce and/or Marketing function at an eComm/DTC brand
• 4+ years of direct experience in Lifecycle Marketing or Retention Marketing, leading the creation of multi-pronged automated flows, building campaign calendars, and QA testing emails sent to 100K+ people
• Strong cross-functional collaboration and communication skills. This role will work effectively with team members across not only the Digital team, but all Thuma departments
• Strong organizational and project management experience
• An ability to manage competing priorities and timelines, to consistently communicate on project progress, and to thoughtfully, but clearly share project prioritization to both upward leadership and cross-functional partners
• Aptitude for reviewing and using data from disparate and sometimes conflicting sources

Responsibilities

• Own the creation and optimization of email marketing and text marketing — ensuring brand standards are met and technical tracking is functioning
• Lead project management for all email & SMS creative deliverables, with both internal stakeholders and vendor partners
• In collaboration with the Brand and Go-to-Market teams, create a monthly playbook for email and SMS that effectively balances brand, merchandising and performance goals and needs
• Consistently review and report on the performance of Thuma’s email program and test, with focus on finding the “why” and the “now what” insights within the data
• Own the proposal of modifications and tests to run for Thuma’s email and SMS strategy, based on holistic review of the email program performance, account structure, and other brand inspiration
• Build new email + SMS automations that support Thuma’s core business objectives and new Lifecycle initiatives, including improving prospect conversion to customer and building long-term customer loyalty
• Develop foundational understanding of how Thuma customers buy (i.e. which products, which marketing channels), and use that information to propose new automations, personalization in emails, and A/B tests to execute
• Identify priority tests for email + SMS collection on the Thuma site, and report on how those changes impact both sign-ups and prospect conversion to customers
• Working with cross-functional partners across departments, help develop, build and test new programs and solutions that remove hurdles to customer loyalty, give Thuma’s customers a reason to come back, and ultimately build a beloved home & furniture brand
• Support lifecycle marketing execution elements of key cross-functional projects (e.g. Thuma’s recent NYC retail launch)
• Support with ad hoc analysis and reporting around repeat purchase behavior and the overall impact of Lifecycle initiatives, including for cross-functional and executive stakeholders

Benefits

• Equity/401k: Participation in employee stock option plan and our 401k program where we will match up to 6% of your contributions
• Benefits: Comprehensive medical, dental + vision coverage options with generous employer contributions
• Extras: 12 weeks of paid parental leave and company sponsored membership at One Medical
• Dream Setup: MacBook Air, Airpod Pros, Magic Mouse, Magic Keyboard, Display Screen
• Flex Time: Run errands as needed, just get your stuff done
• Flexible PTO: We believe healthy, happy, relaxed people do better work
• Hybrid: Flexibility to work between your home and our office with everything you need to be successful in both
• Employee Discount: We provide an employee discount of 40% off all Thuma products
• Cell Phone Stipend: $100 per month to recognize that you will use your cell phone for work related things
• Commute Reimbursement: Up to $150 per month for your commute to our office
• Room Upgrade: A complimentary product credit when you start, worth up to $2,000