Remote Lifecycle Marketer

Summary

Join Felix Health as a Lifecycle Marketer and lead full lifecycle programs, developing and executing activation, engagement, retention, and win-back initiatives. You'll own the strategy and implementation of lifecycle marketing and transactional journeys across multiple channels.

Requirements

• Multi-year track-record owning lifecycle, ideally for a consumer product with a large customer base
• Experience with marketing automation platforms (e.g.,. Salesforce Marketing Cloud, Braze, Iterable, Sendgrid, etc.) and related tools/languages (ex. HTML/CSS)
• An understanding of consumer acquisition, activation, engagement and retention strategies
• A thoughtful, critical thinker who follows and systematic and rigorous approach to problem solving
• An effective communicator and copy writer
• Proven success working with cross-functional teams
• Able to digest ambiguous data sets and environments, communicate critical insights, and ask the right questions due to your robust analytical skillset

Responsibilities

• Own the strategy and implementation of lifecycle marketing and transactional journeys across multiple channels including email, push notifications, SMS, and in-app messages via Iterable
• Develop a dynamic and personalised customer lifecycle experience, tailored to each user’s behaviours
• Draft clear, succinct and persuasive copy for all customer communications
• Regularly define and execute experiments to optimise our journeys

Benefits

• Full medical, dental and vision benefits
• Maternity / paternity policy
• 4 weeks vacation (3 weeks anytime + 1 week during the holidays)
• Competitive compensation
• Stock option grant
• Remote first, work from anywhere in Canada
• Incredible culture powered by an highly collaborative and high performing team
• Large impact at an early stage technology company
• Professional development opportunities, working closely with founders and senior leadership team