Remote Lifecycle Marketing Manager

Summary

Join Parsley Health as a Lifecycle Marketing Manager and own the entire customer lifecycle marketing funnel. You will develop and execute data-driven email marketing strategies, manage CRM across multiple channels, and collaborate with cross-functional teams. This role requires 3-5 years of marketing experience, ideally in digital healthcare, and expertise in email marketing automation. You will analyze key metrics, optimize campaigns, and report performance. Parsley Health offers competitive benefits including equity stake, 401k matching, remote-first work option, complimentary Parsley Health membership, subsidized insurance, generous PTO, and professional development stipends.

Requirements

• Experience: 3-5 years of marketing experience, ideally in digital healthcare marketing
• Email Expert: Proven experience in lifecycle marketing and email campaign management in a fast-paced, high-growth environment
• Customer-Driven: Strong understanding of customer segmentation, personalization, and email automation tools (ideally with Iterable)
• Data-First: Strong data analysis skills and experience working with cross-functional teams to derive actionable insights
• Editor & Writer: Excellent written and verbal communication skills, with a knack for editing, tweaking, and finding compelling messages
• Detail-Oriented: Ability to manage multiple projects and timelines simultaneously with high attention to detail
• Startup Savvy: Prior experience in an early-stage startup environment, with a willingness to be hands-on
• Passion: Deeply passionate about functional health, root-cause medicine, and a new approach to healthcare

Responsibilities

• Own and execute lifecycle marketing strategies to increase engagement, conversion, and retention
• Lead the development, execution, and optimization of email marketing campaigns and newsletters, including customer segmentation, automation, and A/B testing
• Collaborate with the product, design, and content teams to create personalized and impactful communications that resonate with different customer segments
• Monitor and analyze key lifecycle metrics (retention, engagement, CTR, etc.) to optimize campaigns and report performance to stakeholders
• Manage and improve CRM strategies across email, SMS, and other channels
• Optimize the onboarding process to ensure customers are fully engaged from the start, improving activation and reducing churn
• Support retention initiatives, including win-back campaigns, product usage nudges, and referral campaigns
• Work closely with data and analytics teams to gather insights and refine marketing tactics based on performance metrics

Benefits

• Equity Stake
• 401(k) + Employer Matching program
• Remote-first with the option to work from one of our centers in NYC or LA
• Complimentary Parsley Health Complete Care membership
• Subsidized Medical, Dental, and Vision insurance plan options
• Generous 4+ weeks of paid time off
• Annual professional development stipend
• Annual wellness stipend