Remote Lifecycle Marketing Manager

Summary

Join Bench's Lifecycle Marketing team as a Lifecycle Marketing Manager and contribute to creating personalized customer experiences that drive engagement, retention, and loyalty. With a focus on in-app communications, email marketing, and program performance, you'll play a key role in enhancing the customer journey and delivering meaningful outcomes for our customers.

Requirements

• You have 5+ years of experience in customer marketing, lifecycle marketing, and/or product marketing
• You are experienced with marketing automation platforms like Marketo, HubSpot, or Pardot, and in-app communication tools such as Appcues, Pendo, or Gainsight PX
• You have a proven track record creating and optimizing in-app communications to enhance customer journeys, drive engagement, and increase feature adoption
• You know email marketing best practices, including automation, segmentation, and personalization, to optimize campaign performance
• You use performance data and customer insights to refine strategies, deliver value, and improve the customer lifecycle journey
• You can craft clear, engaging, and persuasive messaging that resonates with your audiences across various channels
• You take a resourceful and fearless approach to your work. You default to action and are unafraid to take risks in the spirit of driving results and change
• You thrive in fast-paced environments where priorities shift and enjoy working with evolving stakeholder needs
• You are a team player, ready to pitch in and contribute wherever you're needed most

Responsibilities

• In-App Communications Strategy & Execution: Design, implement, and continuously optimize a best-practice in-app communication strategy that enhances the customer journey
• Email Marketing Strategy & Campaigns: Contribute to the development and execution of a comprehensive email marketing strategy, including upsell, cross-sell, and reactivation campaigns
• Program Performance & Reporting: Generate weekly, monthly, and quarterly reports that analyze impact, highlight trends, and identify gaps in expected results
• Upsell & Cross-Sell Campaigns: Plan and execute upsell and cross-sell campaigns across various customer segments, aimed at driving revenue expansion
• Reactivation Campaigns: Develop and implement reactivation strategies to re-engage inactive and churned customers
• Cross-Functional Collaboration: Work closely with Product Marketing, Product, Revenue Expansion, Growth, Client Success, and Operations teams to ensure your work contributes to and is aligned with business priorities, new product enhancements, and launch initiatives
• Customer Surveys, Feedback & Advocacy: Develop and implement customer feedback forms and surveys (NPS, CES, CSAT) to gather actionable insights. Share these insights across the organization to ensure they inform product enhancements, messaging strategies, and customer experience improvements

Benefits

• At Bench we share information freely and openly whenever possible. The salary range for this role is $88,640 - $110,800 per year, depending on experience
• In addition, we offer an extended benefits package that includes paid vacation, paid flex days, stock options, and full health, dental, and vision
• You’ll get access to Inkblot Therapy’s Employee and Family Assistance Program (EAP) that offers counseling and support, for you and family members, as well as professional development coaching, financial advice, legal advice and much more
• Bench has a number of Affinity Groups - groups of people who have shared identities and experiences! The purpose of these groups is to support underrepresented Benchmates and amplify their voices