Remote Lifecycle Marketing Manager

Summary

Join us and be part of something big! As the lifecycle marketing manager, you will play a pivotal role in driving business growth — owning the company’s email and in-product marketing efforts across all stages of the customer lifecycle.

Requirements

• 5–7 years of experience in B2B SaaS Lifecycle, Email, or Growth roles
• Experienced with HubSpot, and able to create and manage email segments, automation workflows, campaigns, and integrations
• Proven success planning optimization and growth experiments
• Strong analytical skills, and the ability to use data-driven insights to inform decisions & strategy
• Excellent written and spoken communication skills
• Strong cross-functional skills, with a demonstrated ability to work across GTM
• Proactive, strategic, and self-motivated — always pushing to do better
• Thrives in dynamic and fast-paced environments, comfortable navigating ambiguity
• Energized by supporting teammates in achieving mutual goals; passionate about driving measurable impact

Responsibilities

• Own the end-to-end strategy and execution of lifecycle campaigns, automations, and experiments (email and in-product communications) and assess overall program performance, health, and effectiveness
• Cultivate engagement and drive product consideration by writing compelling copy for all email and in-product communications
• Establish, manage, and maintain the lifecycle marketing calendar and align with stakeholders across Marketing, Product, Customer Success, Sales, and Partnerships to consistently scale efforts while providing an optimal customer experience
• Analyze diverse data sources to create highly targeted segments for improved performance. Design, formalize, and optimize the team’s lifecycle segmentation strategy to inform multi-channel tactics and amplify inbound efforts
• Optimize our lead scoring system to ensure that high-value and high-intent leads are prioritized and routed to our sales team
• Reimagine our nurture streams to advance funnel progression and accelerate pipeline
• Foster a culture of innovation by developing an always-on email and in-product testing roadmap and sharing performance insights with the larger GTM organization

Benefits

• Greatest Team: A world-class team of the brightest and most talented out there! Work with fun, hardworking, kind, nice people who are passionate about what they do
• Compensation: Competitive salary, benefits, and equity
• Family Focus: Parental leave and flexibility for families
• Time Off: Generous PTO. We want you to relax when you need to relax!
• Healthcare: Excellent medical, dental, and vision coverage
• 401K: 3% matching